6 Strategies for a Stellar Site

Your website is responsive but it still isn’t getting the response you hoped for? It might need some updating to create the positive impression you’re hoping to convey. Try these tips to ensure it’s doing everything possible for your accounting firm. Organize for easy orientation. Once you’ve invited people to visit you online, making a clear path […]

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Posted in: Websites

Thinking in Pictures

“I like to watch.” This iconic line from the classic movie Being There was ahead of its time. While humans have always been drawn to the visual aspects of life on earth, the media world is in the early stages of a serious surge from text-based content to a heavy visual emphasis. In marketing especially, video and […]

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Posted in: Marketing

Get Graded by LinkedIn

How effective is your use of the world’s biggest professional networking platform? LinkedIn lets you know with their Social Selling Index. The index itself is an assessment of how effectively the company thinks you’re using the platform’s features. While you may think you’re rocking the networking world, or possibly that you have no idea what […]

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Posted in: Social Media

Secrets of the Survey

The recently released report on B2B content marketing, a joint project of the Economist Group and Peppercomm, clearly showed the wide divide between what content marketers are offering and what audiences wish for. The fact that most businesses are still infusing their ‘content marketing’ with a heavy dose of product promotion is the most glaring […]

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Posted in: Marketing

Content + Marketing Does Not Equal Content Marketing

Plenty of companies consider themselves content marketers, providing readers with valuable information as a way to build their brand and conduct B2B marketing. But according to a recent survey, the content provided often leaves business leaders discontented with the offerings. The study, conducted by The Economist Group and Peppercomm, found a glaring contradiction between what […]

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Posted in: Marketing

Thinking Geographically

  You’re no doubt familiar with the old adage about the three most important things in real estate being location, location and location. It sticks around because however hackneyed, it is without question true. Accounting firms don’t rise and fall based on geography alone, by any means, but they should still put substantial thought into […]

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Take Your Content More Places

Blogging and tweeting are popular ways to share content in an effort to market your accounting firm, and for good reason. They are not, however, the only options available to you. Though it’s easy to fall into a rut, savvy marketers keep their minds open to new and creative channels with which to catapult their […]

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Posted in: Marketing

Time Your Tweets for Max Impact

Ever wonder about the secret controllers that determine whether or not your tweets get noticed? Obviously your content and delivery are key, but often it seems that there’s a lot more going on. Sometimes Twitter messages make a big splash and in other instances, it seems like perfectly tuned tweets simply disappear into the void. […]

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Posted in: Social Media

FTC Updates Social Media Marketing Rules

The issues surrounding disclosure of paid relationships that influence social media behavior has been murky since the practice began. That’s not surprising, considering how young the entire area of social media marketing is. Many participants, marketers and influencers alike, have never been clear on the rules and the FTC for its part hasn’t been very […]

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Posted in: Social Media

Put On Your (Free) Listening Ears

Boosting your accounting firm’s reputation through social media isn’t just about talking; it’s also about listening.  Monitoring social media conversations is a valuable way to keep up with current sentiment and the way people view your firm. The practice can also help you stay informed so you can address the issues and questions that are […]

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Posted in: Social Media