The Best Way to Brag

  Say you’ve gotten some recognition you’d like to share – your accounting firm is ranked as one of the best by a legitimate, respected authority. What’s the best way to phrase this achievement for the best effect on your audience? In other words, how can you effectively spin a real achievement of this kind […]

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Posted in: Marketing

AdWords App Now Available for iOS

  It’s here, it’s here! No longer stuck in beta mode, Google’s AdWords app for iOS users has been fully rolled out and is finally accessible to everyone. Everyone who uses an iPhone or iPad, that is. Android users have been able to harness the convenience of app-based AdWords access since March of 2015. And […]

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Posted in: Marketing

Will Social Kill Websites?

  This weekend I came across an article asking the provocative question, “Will social kill websites?” It referred to exciting changes in the world of social media, including how Facebook and other platforms are increasingly offering users the ability to view content inside the platform without having to visit the original site. It warned of […]

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Posted in: Websites

Google Algorithm Updates Deliver Confusion

  Just when you’re feeling competent again after an unsettling barrage of holiday delights, Google has swooped in and stirred up chaos, confusion and concern for webmasters everywhere. Like most people, you were obviously watching your accounting firm’s website with bated breath as you awaited an update to Panda. When updates came through on the […]

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Posted in: Websites

Twitter Integration for Periscope

Twitter is making a change in the way users access Periscope broadcasts that could make a big difference for accounting firms and other marketers. Until now, viewing live Periscope streams or recasts required users to leave Twitter and access the content directly through the Periscope app. That meant that folks who didn’t have, couldn’t use […]

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Context and Content: A Winning Combination

  Remember back to elementary school, when you learned that the context of a word or image was of crucial importance in determining meaning and value? Well that’s still true all these years later. It’s not just of academic interest, either. The context of your accounting firm’s shared content plays a significant role in the […]

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Posted in: Marketing

Key Elements of Digital Marketing Success

  Digital marketing is a vast area that offers almost unlimited scope for creativity. That’s great, but it can also be intimidating to those just getting started and with so many options, it’s often confusing even for accounting firms that have been in the game for some time. Because there’s so much to choose from […]

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Posted in: Marketing

Content Marketing: The Force Awakens

  Star Wars is here! And there, and there, and just about everywhere. In fact, you can’t really get away from Star Wars discussion no matter where you go, even if you don’t go much of anywhere. From the dinner table to the subway, talk of the return of the greatest movie series EVER dominates […]

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Posted in: Marketing

Drum Up the Right Content with This Curation and Management Tool

  Finding the right content to share through your accounting firm’s social media can be a time-consuming task. Some days there’s a wealth of wonderful articles you’re anxious to pass on, but at other times the stream runs dry and the vast expanses of the internet have nothing of interest to offer, or so it […]

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Posted in: Social Media

Rich Answers Bring Rich Rewards

  Being rich is almost always a positive thing, right? Leaving aside the ethical questions and speaking in terms of SEO, richness is definitely something to shoot for. So what are rich answers and how do you create them? Rich answers give a response to the search queries users type into search engines. You know, […]

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Posted in: Writing