The Secret History Hidden In Your Firm’s Name

There’s a good chance your accounting firm’s name includes a common symbol found on most computer keyboards. That’s right, we’re talking about the ampersand. It connects names or other words in a list, and is often used as a design element while linking partners’ names in a firm’s logo. You’re fully aware of the way […]

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Posted in: Writing

Market Your Accounting Services with LinkedIn ProFinder

  Finding new clients is a crucial and ongoing task for financial services professionals of all kinds. Word of mouth referrals from current clients are highly desirable, and often form a significant portion of the pipeline for successful providers. Big accounting firms already have plenty of name recognition, assuming they’ve attended to their marketing well, […]

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Posted in: Social Media

You Can Thank Me For MailChimp Inbox Preview

Our firm has used MailChimp for quite some time. Additionally, we often recommend MailChimp to others when they are looking to create their own newsletter. It’s fairly easy to learn, and since they are a fellow Atlanta business, we love being able to support a local company. We’ve generally had good experiences using MailChimp. However, […]

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Posted in: Marketing

The Internet Has No Capital

Tempora mutantur, nos et mutamur in illis. The AP Stylebook is about to make a change, long desired by many and resisted by others, that illustrates the mutability of standards once thought clear and hard. This watershed moment will occur on June 1, 2016, when it becomes officially correct to refer to the Internet in […]

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Posted in: Writing

Sweet 16 for Social Media Platforms

  With March Madness well underway, college basketball devotees around the world have completed their brackets and watched as their favorite teams battle to make it to the end of the tournament. Though nearly everyone wants to be a part of the fun, even picking a rational lineup is beyond the expertise of those of […]

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Posted in: Social Media

Size Doesn’t Matter in SEO

There’s a common perception among people concerned with generating positive page rank in online searches that to show up high on the list, they must create pages jam-packed with text. If you are one of these well-meaning but misguided individuals, please relax. It is not necessary to have a high word count, copious links and […]

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Posted in: Websites

Spring Cleaning For Your Website

Spring is in the air, and with the first tender shoots emerging from the earth comes the irresistible urge to purge the garage, clean up the yard and wash the curtains. While you’re spring cleaning at home why not do the same for your business? That’s right, it’s the season for some maintenance and a springtime […]

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Posted in: Websites

LinkedIn Officially Kills Off Newsle

  Newsle has been evolving following its acquisition by LinkedIn in 2014, and the new parent company has just announced another drastic change. Henceforth, Newsle has a new name and a specific function: it is now LinkedIn Connections In The News. The new status comes with several changes that LinkedIn users will notice, beginning this […]

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Posted in: Social Media

Social Media for All, and For All a Good Site

Your accounting firm needs to be on social media as part of your overall branding and marketing plan. The question is: which sites should you spend your time and effort on? Some sites are purely social and general purpose while others focus on professional networking (LinkedIn), images (Pinterest, Instagram) or video (YouTube, Vimeo, Meerkat). Some […]

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Posted in: Social Media

Google’s Earthshattering Kaboom Rocks the Marketing World

Have you noticed a change in your Google search results over the past few days? You may not have seen it yet, but there is a big difference – a move to a new page layout that some marketers are calling a seismic change. Most users will probably take it more or less in stride, […]

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Posted in: Websites