Penguin 4.0 Has Arrived!

Remember that potential Penguin refresh that we wrote about last week? Webmasters and SEO professionals had spotted changes they pegged as the long-expected update, but Google denied that the observations reflected anything more than daily variations. Turns out that claim was misleading at best, because just a few days later Google announced that yes indeed, […]

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Posted in: Websites

Google Penguin False Alarm This Time…but Not Forever

  Has Google changed the organic search algorithm again? Many signals that webmasters and SEO experts rely on to detect such changes point in that direction, leading to the consensus that there has indeed been a significant update. Tracking tools as well as noticeable differences in the search rankings of individual sites support the theory. […]

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Posted in: Websites

LinkedIn Offers New Conversion Tracking Feature

One feature that many businesses had wanted to see on LinkedIn has at last been added: you can now track and measure link conversions from your ad campaigns on the site. Apparently the company had been hearing so many requests for this ability that they decided to add functionality to allow it. Sometimes asking for […]

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Posted in: Social Media

Why It Pays to Give

“Why should I give free advice?” That’s a question we sometimes hear when we advise clients to blog, answer questions in public forums and generally offer professional insight to their audiences. It’s a reasonable query, since these educated folks are seeking strategies that can help them become more profitable. Doesn’t it seem a bit illogical […]

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Posted in: Marketing

Create Content that Gets Shared

Creating content is a worthy activity, but for most accounting firms, the ultimate goal is seeing that content get widely shared. In order to find out what strategies work to achieve that end, BuzzSumo and Fractl teamed up to analyze which articles are shared the most on social media, and where this sharing takes place. […]

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Posted in: Social Media

CPAs Experiencing Hardship Can Get Help Through the AICPA Benevolent Fund

With the recent flooding in Louisiana and the tornadoes in Indiana and Ohio, we are reminded that catastrophe can strike any of us, at any time. No matter how prepared you think you are, life can be upended at a moment’s notice. When these things happen, having help from others can make all the difference […]

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Posted in: Social Media

Does Twitter Need Saving?

If you’re in tune with Twitter, you may have heard unsettling rumors in recent days that the vast, tweeting nest is in danger of disappearing entirely. Panic set in for many, as the hashtag #SaveTwitter went from a tiny murmur to a deafening CHIRP of distress. No need to head for the bunkers and break […]

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Posted in: Social Media

Facebook Pages Redesigned

  Facebook is rolling out a substantial redesign for business pages. Hooray! Many businesses feel that the change is long overdue, believing that the previous layout didn’t provide enough opportunity for strong branding or effective presentation of information. If your accounting firm is in that camp, you’ll probably be pleased when you see the new […]

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Posted in: Social Media

Rank Factors for Local Search Identified

  Showing up at the top of search queries is the holy grail of all SEO efforts. Achieving this for local searches in particular may be the most valuable goal of all, since many potential clients will choose to work with an accounting firm in their region rather than one halfway across the country. Andrew […]

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Posted in: Websites

Measurement Follows Goals

  One of the frequent complaints about content marketing, and social media marketing in particular, is that it’s nigh on impossible to measure the results in meaningful terms. For accounting firms, which are by nature focused on accurate measurement, it’s particularly galling. It’s getting easier to measure results as analytical tools grow in sophistication and […]

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Posted in: Marketing