CPAs Experiencing Hardship Can Get Help Through the AICPA Benevolent Fund

With the recent flooding in Louisiana and the tornadoes in Indiana and Ohio, we are reminded that catastrophe can strike any of us, at any time. No matter how prepared you think you are, life can be upended at a moment’s notice. When these things happen, having help from others can make all the difference […]

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Posted in: Social Media

Does Twitter Need Saving?

If you’re in tune with Twitter, you may have heard unsettling rumors in recent days that the vast, tweeting nest is in danger of disappearing entirely. Panic set in for many, as the hashtag #SaveTwitter went from a tiny murmur to a deafening CHIRP of distress. No need to head for the bunkers and break […]

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Posted in: Social Media

Facebook Pages Redesigned

  Facebook is rolling out a substantial redesign for business pages. Hooray! Many businesses feel that the change is long overdue, believing that the previous layout didn’t provide enough opportunity for strong branding or effective presentation of information. If your accounting firm is in that camp, you’ll probably be pleased when you see the new […]

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Posted in: Social Media

Rank Factors for Local Search Identified

  Showing up at the top of search queries is the holy grail of all SEO efforts. Achieving this for local searches in particular may be the most valuable goal of all, since many potential clients will choose to work with an accounting firm in their region rather than one halfway across the country. Andrew […]

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Posted in: Websites

Measurement Follows Goals

  One of the frequent complaints about content marketing, and social media marketing in particular, is that it’s nigh on impossible to measure the results in meaningful terms. For accounting firms, who are by nature focused on accurate measurement, it’s particularly galling. It’s getting easier to measure results as analytical tools grow in sophistication and […]

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Posted in: Marketing

Instagram for Business? Yes!

  Instagram is highly popular as a purely social media platform, but it’s grown greatly as a tool for business as well. Since 2013, the percentage of Fortune 500 companies that utilize the site to build their brands has grown from 24.6 to 50. This may come as a surprise, but it makes sense when […]

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Posted in: Social Media

Google Puts Its Omnipresent Fingers in Yet Another Pie

  Were you aware that Google offers web domain registration services? A lot of people still aren’t, but it’s true. Google Domains has been competing quietly with GoDaddy and other popular domain registrars since earlier this year. Now the king of search has released a widget that will help you interact with Google Domains from […]

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Posted in: Websites

Add Innovation to Your Marketing Style

  Successful marketing requires a balance between consistency and innovation. For many firms, it’s the innovation angle that poses the greatest challenge. Maintaining consistency is a fairly straightforward task: focus on your accounting firm’s unique differentiators, make sure all your messaging aligns with overall firm goals and craft campaigns carefully to resonate with the established […]

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Posted in: Marketing