Create Compelling Content About Every Topic, Even the Boring Ones

As any reader knows, it’s not what you write about – it’s how you present the information. Accounting firms sometimes struggle to produce copy that’s interesting and easy to read. That can be a challenge when the subject matter is particularly dry or complex. It’s possible, though, and I’m always delighted to spot success with this […]

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Posted in: Writing

3 Ways to Improve Your Marketing Using Psychology

  Accounting marketing is challenging, in part because what you’re offering clients doesn’t lend itself easily to compelling photographs. Being inspired to purchase a product or service by great pictures isn’t a sign of immaturity or ignorance; it’s just a human trait. We’re inclined to desire what we can see because we can picture ourselves with […]

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Posted in: Marketing

Don’t Give Up on Mobile SEO

  Now that paid search for mobile has become such a force in the business world, some accounting firms may be tempted to cut back on their organic search efforts for mobile devices. That’s not a great idea. It’s true that the push for monetization of mobile search makes paid listings the first thing most […]

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Posted in: Websites

It’s Moderation or Mockery for Buzzwords

“Dude, that’s so lame!” We expect to hear this sort of criticism from our teenage children often and loudly, but when we hear it from colleagues it stings more. Not that most people will say it to our faces, of course. Still, at times it’s possible to get a sense that’s what listeners are thinking […]

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Posted in: Writing

The Secret History Hidden In Your Firm’s Name

There’s a good chance your accounting firm’s name includes a common symbol found on most computer keyboards. That’s right, we’re talking about the ampersand. It connects names or other words in a list, and is often used as a design element while linking partners’ names in a firm’s logo. You’re fully aware of the way […]

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Posted in: Writing

Market Your Accounting Services with LinkedIn ProFinder

  Finding new clients is a crucial and ongoing task for financial services professionals of all kinds. Word of mouth referrals from current clients are highly desirable, and often form a significant portion of the pipeline for successful providers. Big accounting firms already have plenty of name recognition, assuming they’ve attended to their marketing well, […]

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Posted in: Social Media

You Can Thank Me For MailChimp Inbox Preview

Our firm has used MailChimp for quite some time. Additionally, we often recommend MailChimp to others when they are looking to create their own newsletter. It’s fairly easy to learn, and since they are a fellow Atlanta business, we love being able to support a local company. We’ve generally had good experiences using MailChimp. However, […]

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Posted in: Marketing

The Internet Has No Capital

Tempora mutantur, nos et mutamur in illis. The AP Stylebook is about to make a change, long desired by many and resisted by others, that illustrates the mutability of standards once thought clear and hard. This watershed moment will occur on June 1, 2016, when it becomes officially correct to refer to the Internet in […]

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Posted in: Writing

Sweet 16 for Social Media Platforms

  With March Madness well underway, college basketball devotees around the world have completed their brackets and watched as their favorite teams battle to make it to the end of the tournament. Though nearly everyone wants to be a part of the fun, even picking a rational lineup is beyond the expertise of those of […]

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Posted in: Social Media

Size Doesn’t Matter in SEO

There’s a common perception among people concerned with generating positive page rank in online searches that to show up high on the list, they must create pages jam-packed with text. If you are one of these well-meaning but misguided individuals, please relax. It is not necessary to have a high word count, copious links and […]

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Posted in: Websites