Meaningful Marketing Metrics in the Digital Age

Measuring the ROI of online marketing is tough. How can you establish the value of efforts that are ‘mushy’? You know that increasing awareness of your firm is important, as is establishing your reputation for thought leadership, but which channels and campaigns are really paying off? It’s easy to find numbers giving details about the […]

Read more
Posted in: Marketing

Lock Down or Lose Out

  It’s election season again! Chock full of silliness and horror, for sure, but there’s always something to be learned by those who watch the goings-on with an open mind. The first such lesson this time around is a key point that you’ve heard before but may have dismissed: Buy any and all web domains […]

Read more
Posted in: Websites

6 Tips for Superlative Slideshows

Accompanying a presentation with slides is a great opportunity to help convey your message in an entertaining and memorable way. It’s a shame that so many meetings and lectures are paired with depressingly awful slide decks that detract from the oral information rather than complementing it. You’ve no doubt seen them – presentations that make […]

Read more

Google’s Fancy New AdWords Reports Are Here…For a Few

The long-promised AdWords revision that offers advance reporting capabilities isn’t available to most users yet, though Google teased it way back in April of 2014. Here’s how they described the deluxe version then: Advanced reporting: To help you analyze your data better (without the endless downloading and re-formatting of data) we’re providing you with new multi-dimensional […]

Read more
Posted in: Marketing

Fonts for Selling Yourself

Design and font choice makes an immense difference in the messages an audience receives, which is why these are critical and well recognized decisions in marketing. The same principle holds when it comes time to market yourself as a job candidate. Now that the brunt of the tax-year work has passed, some financial professionals begin […]

Read more
Posted in: Writing

Haas Unica: The Legend Returns

The Holy Grail of fonts has emerged from the mists of myth and is ready to help you get your message across (while being much, much cooler than those other accounting firms)! Designers and font aficionados are in ecstasy. A long lost, magnificent font that had all but disappeared – seemingly forever – has returned […]

Read more
Posted in: Design

For Better Success, Make Life Easy

Accounting firms, like every other kind of business, usually have a list of things they want potential clients to do. Obviously you want them to become clients. But how exactly? Answering that question is an important key to helping your firm grow and thrive, and the way you answer it should drive your marketing plan. […]

Read more
Posted in: Marketing

Live Video Applications for Twitter

Meerkat and Periscope are the newest ways to stream live video from your Twitter account. Here’s what your accounting firm can do with them. Meerkat and Periscope are locked in a sudden deathgrip even as they make their first huge splash onto the Twitter scene. They both allow users to share live video directly from […]

Read more
Posted in: Social Media

Choose a Simple Font if You Want Readers to Listen and Obey

In another one for the “I knew that” files, research has shown that the fonts used to share content have a noticeable effect on the way that content is perceived by the recipients. Design matters! How many times have you heard this basic tenet over the years? It’s true, of course, and the fact is […]

Read more
Posted in: Design

Mobile-Friendly Matters

Take care that your website is optimized for mobile devices as well as desktops, because Google cares. Most website owners are well aware that optimizing their sites for mobile devices is a good way to stay relevant and keep from losing visitors. Adopting a mobile-friendly stance is rapidly moving out of the realm of good […]

Read more
Posted in: Websites