Avoid this Common Grammar Mistake

Even proficient and confident writers fall prey to grammar mistakes, often without knowing they’ve done so. Whether it’s an old standard like tricky subject-verb agreement or something more obscure, grammar mistakes detract from the positive impression you’re trying to create with your content. One of the challenges is that as language changes to reflect society, […]

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Posted in: Writing

CPAs Can Target Specific Audiences for Facebook Ads

Accounting firms that advertise on Facebook are about to see new options for targeting their audience for each ad, if they don’t already have this feature. Facebook is testing changes that allow advertisers to create a more specific custom audience based on previous engagement with the business page and its content. In March of 2016, […]

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Posted in: Social Media

Mobile Sites Become Even More Important

Having a mobile-friendly website is a basic necessity, not a nice extra you can get around to one of these days. We’ve stressed that point repeatedly over the past couple of years, but if you’ve been holding out, still doubting that it’s really all that important, it’s time to face up to the new reality. […]

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Posted in: Websites

An Unexpected Benefit of Case Studies and Testimonials

In our work for professional services firms, we are staunch advocates of case studies and testimonials. Using these tools liberally on your website and marketing materials is a great way to help potential clients relate to actual clients, picture themselves gaining the same benefits and better understand how you can help them in concrete terms. […]

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Posted in: Marketing

Big Changes Ahead for LinkedIn Company Pages

If your accounting firm has a Company Page on LinkedIn – which it most definitely should – get ready for a major update to the page’s design and administrator tools. If you’ve noticed an invitation to review the page design or access the new admin experience when you logged into your existing page, the impending […]

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Posted in: Social Media

Ads People Want to See

As I was driving to pick up my son the other day, Fresh Air was playing on the car radio. Terry Gross was interviewing Tim Wu and they were talking about the perils of targeted advertising, but I wasn’t really listening, lost in my own thoughts. Suddenly, a single sentence came into my auditory focus […]

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Posted in: Social Media

Facebook (Infiltrates the) Workplace

Worried that you’re not spending enough time on Facebook while you’re at work? Never fear! The social media megalith has just made it possible for you to spend all day on the network in an effort to boost productivity and enhance professional communications. Announced on October 10, Facebook Workplace is a new platform designed to […]

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Posted in: Social Media

How to Avoid Annoying Your Social Media Followers

After working hard to build up a presence on social media for your accounting firm, it can be tough to realize you’ve lost a few followers. What did you do? Why don’t they like you any more? According to a new survey of social media users, chances are good that you just bugged them by […]

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Posted in: Social Media

Google Tweaks “Google My Business”

Google has made changes to its Google My Business dashboard that offer truly helpful information in a manner that’s easy to see and understand. They’ve removed statistics about Google+, in a further admission that the platform never really took off the way they’d hoped, and added two valuable metrics that show: How users are finding […]

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Posted in: Marketing

Penguin 4.0 Has Arrived!

Remember that potential Penguin refresh that we wrote about last week? Webmasters and SEO professionals had spotted changes they pegged as the long-expected update, but Google denied that the observations reflected anything more than daily variations. Turns out that claim was misleading at best, because just a few days later Google announced that yes indeed, […]

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Posted in: Websites