Content + Marketing Does Not Equal Content Marketing

Plenty of companies consider themselves content marketers, providing readers with valuable information as a way to build their brand and conduct B2B marketing. But according to a recent survey, the content provided often leaves business leaders discontented with the offerings. The study, conducted by The Economist Group and Peppercomm, found a glaring contradiction between what […]

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Posted in: Marketing

Thinking Geographically

  You’re no doubt familiar with the old adage about the three most important things in real estate being location, location and location. It sticks around because however hackneyed, it is without question true. Accounting firms don’t rise and fall based on geography alone, by any means, but they should still put substantial thought into […]

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Take Your Content More Places

Blogging and tweeting are popular ways to share content in an effort to market your accounting firm, and for good reason. They are not, however, the only options available to you. Though it’s easy to fall into a rut, savvy marketers keep their minds open to new and creative channels with which to catapult their […]

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Posted in: Marketing

Time Your Tweets for Max Impact

Ever wonder about the secret controllers that determine whether or not your tweets get noticed? Obviously your content and delivery are key, but often it seems that there’s a lot more going on. Sometimes Twitter messages make a big splash and in other instances, it seems like perfectly tuned tweets simply disappear into the void. […]

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Posted in: Social Media

FTC Updates Social Media Marketing Rules

The issues surrounding disclosure of paid relationships that influence social media behavior has been murky since the practice began. That’s not surprising, considering how young the entire area of social media marketing is. Many participants, marketers and influencers alike, have never been clear on the rules and the FTC for its part hasn’t been very […]

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Posted in: Social Media

Put On Your (Free) Listening Ears

Boosting your accounting firm’s reputation through social media isn’t just about talking; it’s also about listening.  Monitoring social media conversations is a valuable way to keep up with current sentiment and the way people view your firm. The practice can also help you stay informed so you can address the issues and questions that are […]

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Posted in: Social Media

Keeping Up With the Jones’ Firm on Social Media

What is it your peers and competitors are doing with social media these days? The 2015 Social Media Marketing Industry Report lets you take a peek at the trends. For the seventh consecutive year, the Social Media Examiner has commissioned a survey to explore the ways marketers are using social media and find out what’s […]

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Posted in: Social Media

How Much Is Too Much for Bios?

Judging from the huge variation in the bios you find on accounting firm websites, there are no rules regarding length. Partner and staff bios range from a single line to a full page or more, crowded with tiny print that includes six or seven hundred words in some cases. What’s the best length for the […]

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Posted in: Writing

Meaningful Marketing Metrics in the Digital Age

Measuring the ROI of online marketing is tough. How can you establish the value of efforts that are ‘mushy’? You know that increasing awareness of your firm is important, as is establishing your reputation for thought leadership, but which channels and campaigns are really paying off? It’s easy to find numbers giving details about the […]

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Posted in: Marketing