SSL Becomes a Must for Firm Websites

If you’ve been watching the news, you’re well aware of the drastic rise in cybercrime. From major hacks to man-in-the-middle attacks that intercept personal and financial information, data security threats have never been more serious. That’s the main reason Google is making secure socket layers a requirement on Chrome, beginning this month. Strictly speaking, SSL […]

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Posted in: Websites

Where Do You Go from Here?

Feeling overwhelmed by the many marketing options that accounting firms have to choose from today? It’s a reasonable response to almost limitless choices. A wide-open world of opportunities is a good thing, but finding your way through this abundance can feel intimidating. In honor of the new year, why not conduct a fresh assessment of […]

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Posted in: Marketing

Say Goodbye to Lead Generation Ads on Twitter

If your accounting firm has been relying on Twitter ads that gather personal data for lead generation, it’s time to look for a new alternative. The company will be phasing out the ability to gather information like email addresses, Twitter handles and names via advertisements early next year. In its developers forum, the popular social […]

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Posted in: Social Media

Google Isn’t Your Only SEO Consideration – or Shouldn’t Be

When most marketers think of SEO, they think of one thing: Google. That’s understandable, because the company is an undisputed behemoth in the digital tech, search engine and internet communications fields. It isn’t the only game in town, though, and those in charge of websites and content marketing are well advised to think past the […]

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Posted in: Websites

Further Expounding on a Tricky Grammar Issue

The words and phrases that can take the form of multiple different parts of speech cause no end of difficulty for writers. How could they not? Since the rules vary, it’s no wonder that so many people run into trouble as they use these shapeshifters in various ways. Nonetheless, it is possible to learn how […]

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Posted in: Writing

Live Broadcasting Options for Accounting Marketers

Streaming video: it isn’t just for kids sharing video game shortcuts. Businesses of many kinds have begun to learn how attractive live video can be to audiences, and therefore to the businesses themselves. Many marketers are intrigued by the idea but aren’t sure how to use the tactic or clear about which platforms offer them […]

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Posted in: Marketing

Avoid this Common Grammar Mistake

Even proficient and confident writers fall prey to grammar mistakes, often without knowing they’ve done so. Whether it’s an old standard like tricky subject-verb agreement or something more obscure, grammar mistakes detract from the positive impression you’re trying to create with your content. One of the challenges is that as language changes to reflect society, […]

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Posted in: Writing

CPAs Can Target Specific Audiences for Facebook Ads

Accounting firms that advertise on Facebook are about to see new options for targeting their audience for each ad, if they don’t already have this feature. Facebook is testing changes that allow advertisers to create a more specific custom audience based on previous engagement with the business page and its content. In March of 2016, […]

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Posted in: Social Media

Mobile Sites Become Even More Important

Having a mobile-friendly website is a basic necessity, not a nice extra you can get around to one of these days. We’ve stressed that point repeatedly over the past couple of years, but if you’ve been holding out, still doubting that it’s really all that important, it’s time to face up to the new reality. […]

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Posted in: Websites

An Unexpected Benefit of Case Studies and Testimonials

In our work for professional services firms, we are staunch advocates of case studies and testimonials. Using these tools liberally on your website and marketing materials is a great way to help potential clients relate to actual clients, picture themselves gaining the same benefits and better understand how you can help them in concrete terms. […]

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Posted in: Marketing