Instagram for Business? Yes!

  Instagram is highly popular as a purely social media platform, but it’s grown greatly as a tool for business as well. Since 2013, the percentage of Fortune 500 companies that utilize the site to build their brands has grown from 24.6 to 50. This may come as a surprise, but it makes sense when […]

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Posted in: Social Media

Google Puts Its Omnipresent Fingers in Yet Another Pie

  Were you aware that Google offers web domain registration services? A lot of people still aren’t, but it’s true. Google Domains has been competing quietly with GoDaddy and other popular domain registrars since earlier this year. Now the king of search has released a widget that will help you interact with Google Domains from […]

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Posted in: Websites

Add Innovation to Your Marketing Style

  Successful marketing requires a balance between consistency and innovation. For many firms, it’s the innovation angle that poses the greatest challenge. Maintaining consistency is a fairly straightforward task: focus on your accounting firm’s unique differentiators, make sure all your messaging aligns with overall firm goals and craft campaigns carefully to resonate with the established […]

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Posted in: Marketing

The Microsoft Monster Eats LinkedIn

That LinkedIn profile you’ve worked so hard on? It now belongs to Microsoft, or will once a pending deal closes later this year. Congratulations! No need for panic, according to the CEOs of both companies. Microsoft is purchasing LinkedIn at a cost of $26.2 billion but the professional networking site is free to maintain its […]

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Posted in: Social Media

Content Marketing vs. SEO

In the constant battle for online relevance, accounting firms often worry that committing to content marketing will cause them to lose out on all-important success with search engine optimization (SEO). Creating content takes time and money, and without hard data proving a solid return on this investment it can be a hard sell to firm […]

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Posted in: Marketing

Are Light Bulbs the Key to Accounting Success?

Did you happen to hear about the new study showing diners order healthier foods in well-lit restaurants? It’s a thing, and many news outlets picked up on it in recent days. The study, funded and completed by a group of professors along with a marketing professional, found that brighter lighting consistently led to better food […]

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Posted in: Marketing

Create Compelling Content About Every Topic, Even the Boring Ones

As any reader knows, it’s not what you write about – it’s how you present the information. Accounting firms sometimes struggle to produce copy that’s interesting and easy to read. That can be a challenge when the subject matter is particularly dry or complex. It’s possible, though, and I’m always delighted to spot success with this […]

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Posted in: Writing

3 Ways to Improve Your Marketing Using Psychology

  Accounting marketing is challenging, in part because what you’re offering clients doesn’t lend itself easily to compelling photographs. Being inspired to purchase a product or service by great pictures isn’t a sign of immaturity or ignorance; it’s just a human trait. We’re inclined to desire what we can see because we can picture ourselves with […]

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Posted in: Marketing