Keep the Firm’s URL Well-Adjusted After a Business Divorce

Nobody ever said breaking up a professional partnership was easy. Dividing the assets fairly is tough, and few issues are more contentious than what happens to the firm’s current clients – or its website. Who keeps the URL? After all, you’ve both worked to build the brand it represents. And if it contains both names, […]

Read more
Posted in: Websites

Save Time with 8 Great Social Media Management Tools

Having a strong social media presence and keeping in touch with your audiences is a must for successful accounting firms. While most firms are only active on a handful of platforms at the most, that still adds up to a lot of time spent finding and creating content to share, engaging with followers and monitoring […]

Read more
Posted in: Social Media

The ‘Rents Are on Twitter Again!

A new Nielsen report found what many have already suspected to be the case: It’s adults aged 35-49 who are the largest consumers of media. That includes social media as well as traditional channels like television and radio. The popular image of Millennials addicted to checking their Facebook, Twitter and other social media feeds is […]

Read more
Posted in: Social Media

Metrics for Marketing

Measuring the effectiveness of marketing efforts is an area of ongoing questions and curiosity. While few accounting firms today doubt marketing’s importance or its ability to contribute meaningfully to firm growth, there is no clear consensus on the best way to quantify its impact. As a result, each firm and marketing director takes a unique […]

Read more
Posted in: Marketing

Spiff Up Your Website with Free Typography Resources

Ever feel like all the fonts you see and use look the same? Looking for something fresh and new, but don’t know where to start? Have we got a resource for you – Google Fonts! This service from Google is a fantastic collection of open-source fonts, and they’re all free. You can browse a huge […]

Read more
Posted in: Design

SSL Becomes a Must for Firm Websites

If you’ve been watching the news, you’re well aware of the drastic rise in cybercrime. From major hacks to man-in-the-middle attacks that intercept personal and financial information, data security threats have never been more serious. That’s the main reason Google is making secure socket layers a requirement on Chrome, beginning this month. Strictly speaking, SSL […]

Read more
Posted in: Websites

Where Do You Go from Here?

Feeling overwhelmed by the many marketing options that accounting firms have to choose from today? It’s a reasonable response to almost limitless choices. A wide-open world of opportunities is a good thing, but finding your way through this abundance can feel intimidating. In honor of the new year, why not conduct a fresh assessment of […]

Read more
Posted in: Marketing

Say Goodbye to Lead Generation Ads on Twitter

If your accounting firm has been relying on Twitter ads that gather personal data for lead generation, it’s time to look for a new alternative. The company will be phasing out the ability to gather information like email addresses, Twitter handles and names via advertisements early next year. In its developers forum, the popular social […]

Read more
Posted in: Social Media

Google Isn’t Your Only SEO Consideration – or Shouldn’t Be

When most marketers think of SEO, they think of one thing: Google. That’s understandable, because the company is an undisputed behemoth in the digital tech, search engine and internet communications fields. It isn’t the only game in town, though, and those in charge of websites and content marketing are well advised to think past the […]

Read more
Posted in: Websites

Further Expounding on a Tricky Grammar Issue

The words and phrases that can take the form of multiple different parts of speech cause no end of difficulty for writers. How could they not? Since the rules vary, it’s no wonder that so many people run into trouble as they use these shapeshifters in various ways. Nonetheless, it is possible to learn how […]

Read more
Posted in: Writing