Add Your Input to CAN-SPAM Review

posted in: Digital Marketing | 0

Since its passage in 2003, the CAN-SPAM Act has imposed legal limitations on the marketing emails your accounting firm sends to clients and other recipients. Now the Federal Trade Commission is getting ready to tweak the law after reviewing input … Read More

Jump into the Social Media Pool

posted in: Social Media | 0

Social media is a relatively new phenomenon, and for accounting professionals it can seem like a vast and confusing sea of platforms and tactics. That’s not surprising, considering how many ways there are to use and benefit from social media. … Read More

Ad-Blockers and Your Marketing Strategy

posted in: Marketing | 0

Surfing the web can feel like walking into a crowded bazaar, with a constant barrage of advertising that assaults users and distracts them from finding the information they seek. As a result, a growing number of regular internet users have … Read More

Make Your Landing Pages More Effective

posted in: Design | 0

Landing pages have a specific purpose, which makes them different from most of the pages on your main website. To be effective, they need to be handled differently as well, so let’s talk about the best strategies to get the … Read More

Time-Saving WordPress Shortcuts for Accountants

posted in: Websites | 0

WordPress is a valuable asset to countless accounting firms because it’s so user-friendly that many non-techies are comfortable adding blog posts, updating pages and making changes to their site on the platform. Handling routine web activities like this within the … Read More

What’s the Best Day to Send a Marketing Email?

posted in: Marketing | 0

Sending emails as part of a marketing strategy is an everyday activity for accounting marketers. By now, you’re probably an expert at crafting messages that resonate, selecting a title that grabs readers’ attention and making your points clearly and concisely. … Read More

7 Cardinal Sins of Website Design

posted in: Websites | 0

It’s 2017 and the internet age is well and truly upon us. Having a website is no longer a novelty; it’s a necessary tool for every serious business. Making that website attractive and easy to navigate is a must, and … Read More

Google to Offer CPA Firms New Ad Targeting Abilities

posted in: Digital Marketing | 0

Internet users may not like Google’s predilection for using their search histories, but marketers certainly have plenty of reason to appreciate it. On May 23rd, Google announced yet another reason for firms to be grateful for the wealth of data … Read More

Accountants: Download Your LinkedIn Data Now to Avoid Losing It

posted in: Social Media | 0

LinkedIn is a useful resource, but like all social media sites, it changes frequently. 2017 has already seen a revamping of some features and new ones added; now some popular features are disappearing. Notes, Tags and Reminders associated with LinkedIn … Read More

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