Since its passage in 2003, the CAN-SPAM Act has imposed legal limitations on the marketing emails your accounting firm sends to clients and other recipients. Now the Federal Trade Commission is getting ready to tweak the law after reviewing input … Read More
Social media is a relatively new phenomenon, and for accounting professionals it can seem like a vast and confusing sea of platforms and tactics. That’s not surprising, considering how many ways there are to use and benefit from social media. … Read More
Surfing the web can feel like walking into a crowded bazaar, with a constant barrage of advertising that assaults users and distracts them from finding the information they seek. As a result, a growing number of regular internet users have … Read More
Landing pages have a specific purpose, which makes them different from most of the pages on your main website. To be effective, they need to be handled differently as well, so let’s talk about the best strategies to get the … Read More
WordPress is a valuable asset to countless accounting firms because it’s so user-friendly that many non-techies are comfortable adding blog posts, updating pages and making changes to their site on the platform. Handling routine web activities like this within the … Read More
Sending emails as part of a marketing strategy is an everyday activity for accounting marketers. By now, you’re probably an expert at crafting messages that resonate, selecting a title that grabs readers’ attention and making your points clearly and concisely. … Read More
It’s 2017 and the internet age is well and truly upon us. Having a website is no longer a novelty; it’s a necessary tool for every serious business. Making that website attractive and easy to navigate is a must, and … Read More
Internet users may not like Google’s predilection for using their search histories, but marketers certainly have plenty of reason to appreciate it. On May 23rd, Google announced yet another reason for firms to be grateful for the wealth of data … Read More
LinkedIn is a useful resource, but like all social media sites, it changes frequently. 2017 has already seen a revamping of some features and new ones added; now some popular features are disappearing. Notes, Tags and Reminders associated with LinkedIn … Read More
Social media opens a world of opportunity for accounting firms to interact and engage with others. As ‘world’ implies though, it’s a vast realm. Taking a haphazard approach to such a mammoth arena wastes valuable firm resources and won’t deliver … Read More