Key Design Skills to Help Your Accounting Firm

posted in: Design | 0

Most small and mid-sized accounting firms wisely choose to work with creative professionals to take on the bulk of their marketing efforts. Even so, it can be helpful to have somebody on your staff with marketing skills – including design. … Read More

Finding Your Intended Audience on Social Media

posted in: Social Media | 0

There’s no question that social media constitutes a powerful and convenient vehicle for interacting with millions of people and reaching new potential clients. With well over a billion current and former users, Facebook is the biggest platform by far. LinkedIn, … Read More

CPAs Can Increase Response Rates with These Email Closings

posted in: Writing | 0

How do you close your marketing emails? This seemingly trivial question turns out to have a significant effect on the response your messages will get from readers. A new study from Boomerang explores the relationship between email ending words and … Read More

Accountants Who Advertise on Google Have a New Option

posted in: Marketing | 0

Local business ads in the Google Display Network have a new format that may benefit small and mid-sized accounting firms. The update shows a location extension display for some businesses, designed to give viewers more relevant information simply and easily. … Read More

Generate More B2B Leads with These Digital Channels

posted in: Marketing, Social Media, Websites | 0

How do you generate new leads for your accounting firm? Most firms are constantly searching for effective strategies to help them connect with businesses in the industries they serve. While individuals rely on accounting professionals to advise and manage their … Read More

Let’s Get Physical

posted in: Marketing | 0

We talk a lot about websites, mobile apps, social media presence and the importance of your digital profile. These are all critical to keeping your accounting firm high in the minds of your audiences, but they’re not enough. It’s easy … Read More

Where Do the Quotation Marks Go?

posted in: Writing | 0

Number-lovers pursue careers in every field, with the accounting profession welcoming a significant percentage of these mathematically inclined individuals. In some cases, the affinity for math is matched by an equal appreciation for art, history and languages, but there are … Read More

The ‘Rents Are on Twitter Again!

posted in: Social Media | 0

A new Nielsen report found what many have already suspected to be the case: It’s adults aged 35-49 who are the largest consumers of media. That includes social media as well as traditional channels like television and radio. The popular … Read More

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