6 Ways to Help New Employees Tune into Your Brand Messaging

posted in: Branding | 0

Your accounting firm is thrilled with the new hire, but have you communicated the important points of your branding message? Follow these six tips to be sure, and avoid embarrassment for everyone. While misspelling the firm name is a drastic … Read More

Linkbuilding Through Social Media, Part 1

posted in: Social Media | 0

Social media offers a wealth of new opportunities for networking and creating relationships within the accounting industry, in addition to lending weight to your firm’s SEO. It’s also a great vehicle for a disciplined linkbuilding contact search. Strategic linkbuilding is … Read More

The Deeper Meaning of LinkedIn’s New ‘Follow Company’ Button

posted in: Social Media | 0

On Monday, LinkedIn showed off its new ‘Follow Company’ button. What should your accounting firm know about this tool? To some extent it’s a welcome but simple leap from the ‘Recommend’ button it replaces. The change, however, represents a great … Read More

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