Being “Mindful” of Your LinkedIn Skills & Expertise Endorsements

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Apparently you’re not the only who can dictate your skills on LinkedIn!

In a recent post on Marketing Ideas for CPAs, we asked readers if they found LinkedIn’s new endorsement feature convenient or meaningless. While on its face it would seem that being able to quickly endorse someone’s skills would be a good thing, many think it’s not what it’s cracked up to be. Too often users are receiving endorsements from connections they’ve never directly worked with. It’s understood that they are trying to help the user out, and we’re not begrudging their altruism, but if they have no actual experience of this person’s skills, how can they properly endorse them?

One issue we’ve experienced is people providing endorsements for skills that either A) we don’t necessarily want to be known for B) don’t make sense or C) we don’t actually have. None of these have been negative or disparaging in the least, but if you’re hoping to be found for your actual strengths and skills, these odd-man-out keywords don’t help. For example, one of us received a notice that we had been endorsed for “Mindfulness.” This is not a bad trait to have and we do not doubt the endorser’s sincerity. Our guess is that LinkedIn suggested it and they said, “Well of course they’re mindful,” and clicked a button. Mashable did an article on oddball LinkedIn endorsements, that leaves our “Mindfulness” seeming very bland in comparison. Honestly, I don’t think I’d mind being known for “Fruity Loops.” (Seriously, this is a listed skill.)

To keep a handle on the terms being used to describe and endorse you, take the time (trust me, we now have) to go in and create those skills listings yourself. You have the ability to add up to 50 phrases and terms in the Skills & Expertise section of your profile. If you don’t use all 50, you’re giving outsiders the ability to manually add in their take on you. You need to be in charge of your personal branding and messaging and it’s not hard to do. To view the steps for editing your Skills & Expertise section, click here.

While LinkedIn had the best of intentions when it rolled out endorsements, there is still some room for improvement. For the time being, it’s important for users to be diligent in maintaining the messaging on their profiles. Take the time to review your skills and make sure they properly communicate who you are and what you do.

Have you received any interesting endorsements? We’d love to hear your examples!

Follow Kelly:
Kelly Googe Lucas serves as the client marketing director at bbr marketing. In this role, she manages the firm’s social media services as well as serving as a client services director, copywriter and overall Jill-of-all-Trades. In addition to having worked directly for an accounting firm in human relations and marketing roles, she gained excellent marketing experience in the fields of legal technology, hospitality and entertainment in previous positions. She is always looking for new and innovative ways to help bbr marketing’s clients differentiate themselves and grow.

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