5 Characteristics of a Great Logo

posted in: Branding, Design 2

Nothing represents your accounting firm more clearly than your logo. From envelopes to social media sites to business cards, this image goes everywhere your firm does, and each time it appears, people think of your firm. Because it’s so ubiquitous, your … Read More

Grab Your Slingshot and Head for Victory

posted in: Branding 0

Malcolm Gladwell‘s new book offers a fun read that’s full of interesting anecdotes. Your accounting firm can learn a thing or two from it as well. David and Goliath: Underdogs, Misfits, and the Art of Battling Giantsis the author’s most recent … Read More

Treating Employees Well Keeps Your Brand Strong

posted in: Branding 0

Originally published in AccountingToday on July 15, 2013 (This version has been edited.) Being unhappy in your job is the new normal. That’s bad news for your firm’s brand, not just your employees. A recent article on AmEx OpenForum had disturbing news. A majority … Read More

To Know Your Accounting Firm Is To Love It

posted in: Branding 0

New research proves that seeing a recognized brand image provokes positive emotional responses in viewers. Get your firm’s brand image out there to be recognized! Radiologists at the Ludwig-Maximillians University Hospital in Munich, Germany conducted a study using functional magnetic … Read More

Tell Me Who You Are in Five Seconds

posted in: Branding 0

Your firm may do complicated things, but describing your firm’s identity shouldn’t take more than one concise sentence. Accounting firms take on more and more complex tasks in helping their clients solve business problems, minimize tax liability and plan for growth and … Read More

Becoming a Firm that Gets Referrals

posted in: Branding 2

Is your accounting firm the kind of establishment that clients refer to their friends? Getting referral business from current and past clients is something that lets you know you’re successful, not just adequate. Good enough performance to keep clients isn’t at all … Read More

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