Landing pages have a specific purpose, which makes them different from most of the pages on your main website. To be effective, they need to be handled differently as well, so let’s talk about the best strategies to get the … Read More
Nothing represents your accounting firm more clearly than your logo. From envelopes to social media sites to business cards, this image goes everywhere your firm does, and each time it appears, people think of your firm. Because it’s so ubiquitous, your … Read More
Most small and mid-sized accounting firms wisely choose to work with creative professionals to take on the bulk of their marketing efforts. Even so, it can be helpful to have somebody on your staff with marketing skills – including design. … Read More
Ever feel like all the fonts you see and use look the same? Looking for something fresh and new, but don’t know where to start? Have we got a resource for you – Google Fonts! This service from Google is … Read More
The Holy Grail of fonts has emerged from the mists of myth and is ready to help you get your message across (while being much, much cooler than those other accounting firms)! Designers and font aficionados are in ecstasy. A … Read More
In another one for the “I knew that” files, research has shown that the fonts used to share content have a noticeable effect on the way that content is perceived by the recipients. Design matters! How many times have you … Read More
Pictures have power. Harness that power by learning how to use images to achieve maximum effect on your blog. We all know how valuable a really good image can be. It conveys information, emotions and implications more efficiently than mere … Read More
I have an artistically inclined friend who staunchly insists that design considerations trump all else. No concern for content, communication or basic human decency rises above the primacy of design in his view. That’s silly, of course, but he is … Read More
No matter what the words say, people form impressions and interpret messages based on the visual impact of your communications. Visual communication is one of the pillars of marketing. The feelings that arise from the design components of your marketing … Read More