Generate More B2B Leads with These Digital Channels

posted in: Marketing, Social Media, Websites | 0

How do you generate new leads for your accounting firm? Most firms are constantly searching for effective strategies to help them connect with businesses in the industries they serve. While individuals rely on accounting professionals to advise and manage their … Read More

The ‘Rents Are on Twitter Again!

posted in: Social Media | 0

A new Nielsen report found what many have already suspected to be the case: It’s adults aged 35-49 who are the largest consumers of media. That includes social media as well as traditional channels like television and radio. The popular … Read More

Say Goodbye to Lead Generation Ads on Twitter

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If your accounting firm has been relying on Twitter ads that gather personal data for lead generation, it’s time to look for a new alternative. The company will be phasing out the ability to gather information like email addresses, Twitter … Read More

CPAs Can Target Specific Audiences for Facebook Ads

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Accounting firms that advertise on Facebook are about to see new options for targeting their audience for each ad, if they don’t already have this feature. Facebook is testing changes that allow advertisers to create a more specific custom audience … Read More

Big Changes Ahead for LinkedIn Company Pages

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If your accounting firm has a Company Page on LinkedIn – which it most definitely should – get ready for a major update to the page’s design and administrator tools. If you’ve noticed an invitation to review the page design … Read More

Facebook (Infiltrates the) Workplace

posted in: Social Media | 0

Worried that you’re not spending enough time on Facebook while you’re at work? Never fear! The social media megalith has just made it possible for you to spend all day on the network in an effort to boost productivity and … Read More

How to Avoid Annoying Your Social Media Followers

posted in: Social Media | 0

After working hard to build up a presence on social media for your accounting firm, it can be tough to realize you’ve lost a few followers. What did you do? Why don’t they like you any more? According to a … Read More

LinkedIn Offers New Conversion Tracking Feature

posted in: Social Media | 0

One feature that many businesses had wanted to see on LinkedIn has at last been added: you can now track and measure link conversions from your ad campaigns on the site. Apparently the company had been hearing so many requests … Read More

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