Native Sharing on YouTube

posted in: Social Media | 0

YouTube has long been the big player in video, and accounting firms have increasingly used the platform to host videos of various types. While it can be a valuable tool for sharing video blogs, presentations and a myriad of other … Read More

Jump into the Social Media Pool

posted in: Social Media | 0

Social media is a relatively new phenomenon, and for accounting professionals it can seem like a vast and confusing sea of platforms and tactics. That’s not surprising, considering how many ways there are to use and benefit from social media. … Read More

Accountants: Download Your LinkedIn Data Now to Avoid Losing It

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LinkedIn is a useful resource, but like all social media sites, it changes frequently. 2017 has already seen a revamping of some features and new ones added; now some popular features are disappearing. Notes, Tags and Reminders associated with LinkedIn … Read More

LinkedIn Gives B2B Marketers a Win with Matched Audiences

Starting April 24, accounting firms that advertise on LinkedIn will be able to use a brand new feature called Matched Audiences. While Matched Audiences is the official name, don’t be misled by the vague moniker: it’s a big win for … Read More

Finding Your Intended Audience on Social Media

posted in: Social Media | 0

There’s no question that social media constitutes a powerful and convenient vehicle for interacting with millions of people and reaching new potential clients. With well over a billion current and former users, Facebook is the biggest platform by far. LinkedIn, … Read More

Generate More B2B Leads with These Digital Channels

posted in: Marketing, Social Media, Websites | 0

How do you generate new leads for your accounting firm? Most firms are constantly searching for effective strategies to help them connect with businesses in the industries they serve. While individuals rely on accounting professionals to advise and manage their … Read More

The ‘Rents Are on Twitter Again!

posted in: Social Media | 0

A new Nielsen report found what many have already suspected to be the case: It’s adults aged 35-49 who are the largest consumers of media. That includes social media as well as traditional channels like television and radio. The popular … Read More

Say Goodbye to Lead Generation Ads on Twitter

posted in: Social Media | 0

If your accounting firm has been relying on Twitter ads that gather personal data for lead generation, it’s time to look for a new alternative. The company will be phasing out the ability to gather information like email addresses, Twitter … Read More

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