How to Avoid Annoying Your Social Media Followers

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After working hard to build up a presence on social media for your accounting firm, it can be tough to realize you’ve lost a few followers. What did you do? Why don’t they like you any more? According to a … Read More

LinkedIn Offers New Conversion Tracking Feature

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One feature that many businesses had wanted to see on LinkedIn has at last been added: you can now track and measure link conversions from your ad campaigns on the site. Apparently the company had been hearing so many requests … Read More

Create Content that Gets Shared

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Creating content is a worthy activity, but for most accounting firms, the ultimate goal is seeing that content get widely shared. In order to find out what strategies work to achieve that end, BuzzSumo and Fractl teamed up to analyze … Read More

CPAs Experiencing Hardship Can Get Help Through the AICPA Benevolent Fund

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With the recent flooding in Louisiana and the tornadoes in Indiana and Ohio, we are reminded that catastrophe can strike any of us, at any time. No matter how prepared you think you are, life can be upended at a … Read More

Does Twitter Need Saving?

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If you’re in tune with Twitter, you may have heard unsettling rumors in recent days that the vast, tweeting nest is in danger of disappearing entirely. Panic set in for many, as the hashtag #SaveTwitter went from a tiny murmur … Read More

Facebook Pages Redesigned

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  Facebook is rolling out a substantial redesign for business pages. Hooray! Many businesses feel that the change is long overdue, believing that the previous layout didn’t provide enough opportunity for strong branding or effective presentation of information. If your … Read More

Instagram for Business? Yes!

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  Instagram is highly popular as a purely social media platform, but it’s grown greatly as a tool for business as well. Since 2013, the percentage of Fortune 500 companies that utilize the site to build their brands has grown … Read More

The Microsoft Monster Eats LinkedIn

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That LinkedIn profile you’ve worked so hard on? It now belongs to Microsoft, or will once a pending deal closes later this year. Congratulations! No need for panic, according to the CEOs of both companies. Microsoft is purchasing LinkedIn at … Read More

Market Your Accounting Services with LinkedIn ProFinder

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  Finding new clients is a crucial and ongoing task for financial services professionals of all kinds. Word of mouth referrals from current clients are highly desirable, and often form a significant portion of the pipeline for successful providers. Big … Read More

Sweet 16 for Social Media Platforms

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  With March Madness well underway, college basketball devotees around the world have completed their brackets and watched as their favorite teams battle to make it to the end of the tournament. Though nearly everyone wants to be a part … Read More

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