CPAs Can Target Specific Audiences for Facebook Ads

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Accounting firms that advertise on Facebook are about to see new options for targeting their audience for each ad, if they don’t already have this feature. Facebook is testing changes that allow advertisers to create a more specific custom audience … Read More

Big Changes Ahead for LinkedIn Company Pages

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If your accounting firm has a Company Page on LinkedIn – which it most definitely should – get ready for a major update to the page’s design and administrator tools. If you’ve noticed an invitation to review the page design … Read More

Facebook (Infiltrates the) Workplace

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Worried that you’re not spending enough time on Facebook while you’re at work? Never fear! The social media megalith has just made it possible for you to spend all day on the network in an effort to boost productivity and … Read More

How to Avoid Annoying Your Social Media Followers

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After working hard to build up a presence on social media for your accounting firm, it can be tough to realize you’ve lost a few followers. What did you do? Why don’t they like you any more? According to a … Read More

LinkedIn Offers New Conversion Tracking Feature

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One feature that many businesses had wanted to see on LinkedIn has at last been added: you can now track and measure link conversions from your ad campaigns on the site. Apparently the company had been hearing so many requests … Read More

Create Content that Gets Shared

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Creating content is a worthy activity, but for most accounting firms, the ultimate goal is seeing that content get widely shared. In order to find out what strategies work to achieve that end, BuzzSumo and Fractl teamed up to analyze … Read More

CPAs Experiencing Hardship Can Get Help Through the AICPA Benevolent Fund

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With the recent flooding in Louisiana and the tornadoes in Indiana and Ohio, we are reminded that catastrophe can strike any of us, at any time. No matter how prepared you think you are, life can be upended at a … Read More

Does Twitter Need Saving?

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If you’re in tune with Twitter, you may have heard unsettling rumors in recent days that the vast, tweeting nest is in danger of disappearing entirely. Panic set in for many, as the hashtag #SaveTwitter went from a tiny murmur … Read More

Facebook Pages Redesigned

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  Facebook is rolling out a substantial redesign for business pages. Hooray! Many businesses feel that the change is long overdue, believing that the previous layout didn’t provide enough opportunity for strong branding or effective presentation of information. If your … Read More

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