Instagram for Business? Yes!

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  Instagram is highly popular as a purely social media platform, but it’s grown greatly as a tool for business as well. Since 2013, the percentage of Fortune 500 companies that utilize the site to build their brands has grown … Read More

The Microsoft Monster Eats LinkedIn

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That LinkedIn profile you’ve worked so hard on? It now belongs to Microsoft, or will once a pending deal closes later this year. Congratulations! No need for panic, according to the CEOs of both companies. Microsoft is purchasing LinkedIn at … Read More

Market Your Accounting Services with LinkedIn ProFinder

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  Finding new clients is a crucial and ongoing task for financial services professionals of all kinds. Word of mouth referrals from current clients are highly desirable, and often form a significant portion of the pipeline for successful providers. Big … Read More

Sweet 16 for Social Media Platforms

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  With March Madness well underway, college basketball devotees around the world have completed their brackets and watched as their favorite teams battle to make it to the end of the tournament. Though nearly everyone wants to be a part … Read More

Social Media for All, and For All a Good Site

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Your accounting firm needs to be on social media as part of your overall branding and marketing plan. The question is: which sites should you spend your time and effort on? Some sites are purely social and general purpose while … Read More

Twitter Integration for Periscope

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Twitter is making a change in the way users access Periscope broadcasts that could make a big difference for accounting firms and other marketers. Until now, viewing live Periscope streams or recasts required users to leave Twitter and access the … Read More

Drum Up the Right Content with This Curation and Management Tool

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  Finding the right content to share through your accounting firm’s social media can be a time-consuming task. Some days there’s a wealth of wonderful articles you’re anxious to pass on, but at other times the stream runs dry and … Read More

Get Graded by LinkedIn

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How effective is your use of the world’s biggest professional networking platform? LinkedIn lets you know with their Social Selling Index. The index itself is an assessment of how effectively the company thinks you’re using the platform’s features. While you … Read More

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