FTC Updates Social Media Marketing Rules

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The issues surrounding disclosure of paid relationships that influence social media behavior has been murky since the practice began. That’s not surprising, considering how young the entire area of social media marketing is. Many participants, marketers and influencers alike, have … Read More

Put On Your (Free) Listening Ears

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Boosting your accounting firm’s reputation through social media isn’t just about talking; it’s also about listening.  Monitoring social media conversations is a valuable way to keep up with current sentiment and the way people view your firm. The practice can … Read More

Keeping Up With the Jones’ Firm on Social Media

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What is it your peers and competitors are doing with social media these days? The 2015 Social Media Marketing Industry Report lets you take a peek at the trends. For the seventh consecutive year, the Social Media Examiner has commissioned … Read More

Live Video Applications for Twitter

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Meerkat and Periscope are the newest ways to stream live video from your Twitter account. Here’s what your accounting firm can do with them. Meerkat and Periscope are locked in a sudden deathgrip even as they make their first huge … Read More

Relevance Scores Offer New Insight to Facebook Advertisers

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In the newest round of changes, Facebook has added what it calls a ‘relevance score’ for the performance of ads that run on the site. Advertisers that pay to reach users through their newsfeeds will now see a score, ranging … Read More

Social Media Management Strategies for the New Year

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Exhilarating, satisfying and empowering are some of the adjectives people often use to describe their experience on social media. Unfortunately, the word ‘overwhelming’ can also be accurate. Get a handle on the chaos of competing accounts and current streams with … Read More

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