Put On Your (Free) Listening Ears

posted in: Social Media | 0

Boosting your accounting firm’s reputation through social media isn’t just about talking; it’s also about listening.  Monitoring social media conversations is a valuable way to keep up with current sentiment and the way people view your firm. The practice can … Read More

Keeping Up With the Jones’ Firm on Social Media

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What is it your peers and competitors are doing with social media these days? The 2015 Social Media Marketing Industry Report lets you take a peek at the trends. For the seventh consecutive year, the Social Media Examiner has commissioned … Read More

Live Video Applications for Twitter

posted in: Social Media | 0

Meerkat and Periscope are the newest ways to stream live video from your Twitter account. Here’s what your accounting firm can do with them. Meerkat and Periscope are locked in a sudden deathgrip even as they make their first huge … Read More

Relevance Scores Offer New Insight to Facebook Advertisers

posted in: Social Media | 0

In the newest round of changes, Facebook has added what it calls a ‘relevance score’ for the performance of ads that run on the site. Advertisers that pay to reach users through their newsfeeds will now see a score, ranging … Read More

Social Media Management Strategies for the New Year

posted in: Social Media | 2

Exhilarating, satisfying and empowering are some of the adjectives people often use to describe their experience on social media. Unfortunately, the word ‘overwhelming’ can also be accurate. Get a handle on the chaos of competing accounts and current streams with … Read More

Tackling Twitter’s Big Data with IBM’s Watson

posted in: Social Media, Uncategorized | 0

IBM’s new freemium Watson data service already promised great things to marketers. Now, Big Blue has partnered with Twitter to crunch all the data generated by the vast Twittersphere and offer it to you. What on earth? You’re not alone … Read More

Size Matters!

A guide to finding the perfect length for your content You’re fully cognizant of the distinction between a tweet and a status update. You blog religiously. You grasp the finer points of using LinkedIn for professional networking. But do you … Read More

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