Ever wonder about the secret controllers that determine whether or not your tweets get noticed? Obviously your content and delivery are key, but often it seems that there’s a lot more going on. Sometimes Twitter messages make a big splash … Read More
The issues surrounding disclosure of paid relationships that influence social media behavior has been murky since the practice began. That’s not surprising, considering how young the entire area of social media marketing is. Many participants, marketers and influencers alike, have … Read More
Boosting your accounting firm’s reputation through social media isn’t just about talking; it’s also about listening. Monitoring social media conversations is a valuable way to keep up with current sentiment and the way people view your firm. The practice can … Read More
What is it your peers and competitors are doing with social media these days? The 2015 Social Media Marketing Industry Report lets you take a peek at the trends. For the seventh consecutive year, the Social Media Examiner has commissioned … Read More
Meerkat and Periscope are the newest ways to stream live video from your Twitter account. Here’s what your accounting firm can do with them. Meerkat and Periscope are locked in a sudden deathgrip even as they make their first huge … Read More
In the newest round of changes, Facebook has added what it calls a ‘relevance score’ for the performance of ads that run on the site. Advertisers that pay to reach users through their newsfeeds will now see a score, ranging … Read More
In a recent post we shared the most overused profile buzzwords of 2014, suggesting that accounting firms and professionals who want to stay ahead of the curve remove these words and replace them with more specific, less over-used language. It’s … Read More
2015 is here. Time to let go of some of the self-accolades that can turn a professional profile into a cliché. It’s the beginning of the year: a perfect time to start fresh, buckle down and straighten up every area … Read More
Exhilarating, satisfying and empowering are some of the adjectives people often use to describe their experience on social media. Unfortunately, the word ‘overwhelming’ can also be accurate. Get a handle on the chaos of competing accounts and current streams with … Read More
Are you at a loss when it comes to using your social media? If you feel tongue-tied when it’s time to start typing, try these tips. Knowing how to tweet, post or pin is one thing, but knowing when, why … Read More