You’re no doubt familiar with the old adage about the three most important things in real estate being location, location and location. It sticks around because however hackneyed, it is without question true. Accounting firms don’t rise and fall … Read More
Accompanying a presentation with slides is a great opportunity to help convey your message in an entertaining and memorable way. It’s a shame that so many meetings and lectures are paired with depressingly awful slide decks that detract from the … Read More
It’s that time of year again! The most wonderful season has arrived for wordsmiths and lexicographers around the world: it’s the annual awarding of the titles for Word of the Year. Whether you’re someone whose job is focused on crafting … Read More
IBM’s new freemium Watson data service already promised great things to marketers. Now, Big Blue has partnered with Twitter to crunch all the data generated by the vast Twittersphere and offer it to you. What on earth? You’re not alone … Read More
With major information breaches hitting the headlines regularly, the fact that your information is relatively secure counts as a selling point. Home Depot. Target. EBay. JP Morgan Chase. Odds are strong that your personal data has been compromised by at … Read More
A guide to finding the perfect length for your content You’re fully cognizant of the distinction between a tweet and a status update. You blog religiously. You grasp the finer points of using LinkedIn for professional networking. But do you … Read More
Content marketing is one concept every business is thinking about these days, or it should be. We take such a firm stance on this topic because it works, in a nutshell. It works to bring in clients, increase awareness of … Read More
Many accounting firms these days have a Chief Marketing Officer or Chief Growth Officer. Yours should too, and here’s why. Adding a fancy title and elevating the head of your accounting firm’s marketing department to the top level might not … Read More
We’re celebrating the first birthday of Marketing Ideas for CPAs. Thanks to everyone who has joined us in this wonderful journey! It’s true – hard to imagine a year has passed, but Marketing Ideas for CPAs is a year old … Read More