Is Your Website a Keyword Cannibal?

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Accounting is generally a civilized profession, but you may be doing very uncivilized things to your SEO without even being aware that it’s happening. Setting the focus keyword to a single term used on multiple pages is known as keyword … Read More

Time-Saving WordPress Shortcuts for Accountants

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WordPress is a valuable asset to countless accounting firms because it’s so user-friendly that many non-techies are comfortable adding blog posts, updating pages and making changes to their site on the platform. Handling routine web activities like this within the … Read More

7 Cardinal Sins of Website Design

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It’s 2017 and the internet age is well and truly upon us. Having a website is no longer a novelty; it’s a necessary tool for every serious business. Making that website attractive and easy to navigate is a must, and … Read More

Feed New Web Pages Directly to Google

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Now that tax season is over, are you planning to make improvements to your accounting firm’s website? After stopping to breathe for a moment following the last few hectic weeks before the federal tax deadline, many firms begin to focus … Read More

Generate More B2B Leads with These Digital Channels

How do you generate new leads for your accounting firm? Most firms are constantly searching for effective strategies to help them connect with businesses in the industries they serve. While individuals rely on accounting professionals to advise and manage their … Read More

SSL Becomes a Must for Firm Websites

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If you’ve been watching the news, you’re well aware of the drastic rise in cybercrime. From major hacks to man-in-the-middle attacks that intercept personal and financial information, data security threats have never been more serious. That’s the main reason Google … Read More

Google Isn’t Your Only SEO Consideration – or Shouldn’t Be

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When most marketers think of SEO, they think of one thing: Google. That’s understandable, because the company is an undisputed behemoth in the digital tech, search engine and internet communications fields. It isn’t the only game in town, though, and … Read More

Mobile Sites Become Even More Important

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Having a mobile-friendly website is a basic necessity, not a nice extra you can get around to one of these days. We’ve stressed that point repeatedly over the past couple of years, but if you’ve been holding out, still doubting … Read More

Penguin 4.0 Has Arrived!

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Remember that potential Penguin refresh that we wrote about last week? Webmasters and SEO professionals had spotted changes they pegged as the long-expected update, but Google denied that the observations reflected anything more than daily variations. Turns out that claim … Read More

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