3 Keys to Creating Content that Works

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Content marketing continues to grow in popularity, because it’s effective. But distinguishing between solid content and clutter is critical for marketers – since readers are becoming more sophisticated about doing so themselves. Even if your content is of high quality, … Read More

CPAs Can Increase Response Rates with These Email Closings

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How do you close your marketing emails? This seemingly trivial question turns out to have a significant effect on the response your messages will get from readers. A new study from Boomerang explores the relationship between email ending words and … Read More

Where Do the Quotation Marks Go?

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Number-lovers pursue careers in every field, with the accounting profession welcoming a significant percentage of these mathematically inclined individuals. In some cases, the affinity for math is matched by an equal appreciation for art, history and languages, but there are … Read More

Further Expounding on a Tricky Grammar Issue

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The words and phrases that can take the form of multiple different parts of speech cause no end of difficulty for writers. How could they not? Since the rules vary, it’s no wonder that so many people run into trouble … Read More

Avoid this Common Grammar Mistake

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Even proficient and confident writers fall prey to grammar mistakes, often without knowing they’ve done so. Whether it’s an old standard like tricky subject-verb agreement or something more obscure, grammar mistakes detract from the positive impression you’re trying to create … Read More

Create Compelling Content About Every Topic, Even the Boring Ones

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As any reader knows, it’s not what you write about – it’s how you present the information. Accounting firms sometimes struggle to produce copy that’s interesting and easy to read. That can be a challenge when the subject matter is particularly … Read More

The Secret History Hidden In Your Firm’s Name

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There’s a good chance your accounting firm’s name includes a common symbol found on most computer keyboards. That’s right, we’re talking about the ampersand. It connects names or other words in a list, and is often used as a design … Read More

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