Why Discriminate Against Certain Parts of Speech?

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Consider the lowly adjective. Scorned by modern literary critics, disdained by many marketers as distracting fluff…is there anything good to be said about this scourge of speech? Why yes, there is. For one thing, at least they’re not adverbs, which … Read More

Is It Successful Marketing Copy or Is It Spam?

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You know that you need great content to attract and keep readers. You also know, if you’ve been keeping up with our site, that grammar and punctuation make a big difference in the way your content is received. In case … Read More

How Can you Create Compelling Content for your Blog?

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We focus time after time on the importance of giving your audiences high-quality content. So what is it exactly that makes content compelling and high-quality, encouraging comments and sharing? There’s the obvious: good grammar, clear flow, relevant topics and useable … Read More

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