Now that tax season is over, are you planning to make improvements to your accounting firm’s website? After stopping to breathe for a moment following the last few hectic weeks before the federal tax deadline, many firms begin to focus on their marketing, websites and other priorities that had to take a back seat during crunch time.
If additional web pages are on your to-do list, your timing couldn’t be better. Google has updated their feature that lets users submit a new URL to their index right after it’s created, versus waiting for Google to come and find it. You can add all your nice new pages right through the search console. Instead of asking Google for information, you’ll be offering some yourself! It’s a nice change, to be sure. Just enter “submit URL to Google” in the search bar (your browser’s omnibox works too). At the top of the results page you’ll see a box that says “Have a new page? Let us know. There’s a field for you to enter the URL of the page you want Google to make note of, along with a spam-defeating captcha.
This isn’t a new feature, strictly speaking, but rather a new location for an existing feature. Previously, Google users could do the same thing via the submit URL form, located with other webmaster tools. The recent change simply makes it much easier for everyone to find, especially for those who don’t hang around pages devoted to tools and information for webmasters.
Once you’ve added a location, the company will evaluate the content and apply its algorithms to the page and decide whether to index it, as well as ranking it for search results. Of course, you can still wait for Google’s web crawlers to identify and index the page on your own. They’re constantly out there, lurking and looking at everything that comes down the tubes. Taking matters into your own hands and submitting the pages feels proactive, though, and may help to get them indexed more quickly. Then again, it may not.
Keep in mind that whichever method you choose, some pages still may not show up in search results, or even be indexed, if the content on that page isn’t considered high-quality by Google. But if you’ve included well written content that offers relevant information searchers are looking for, that shouldn’t be a problem for your firm.
Congratulations on making it though another tax season. Enjoy a moment of relaxation, and then get to work spiffing up your website, setting new marketing goals and tackling some of the many important jobs you couldn’t squeeze in until tax day had come and gone. When you’ve got new web pages ready to go live, you can revel in the feeling of power that comes from telling Google something it didn’t already know.