Streaming video: it isn’t just for kids sharing video game shortcuts. Businesses of many kinds have begun to learn how attractive live video can be to audiences, and therefore to the businesses themselves. Many marketers are intrigued by the idea but aren’t sure how to use the tactic or clear about which platforms offer them video options. Let’s take a quick look at both topics, so that your accounting firm can begin to benefit from live broadcasts.
First, you’ll need to select a platform. The number of services that allow you to share live video with your contacts and other users is growing rapidly. These are some of the most popular:
- YouTube – if you have a YouTube channel, you can stream live video from it.
- Vimeo – this YouTube alternative is growing in popularity and also lets registered users stream live broadcasts.
- Facebook – you can add live videos to your firm’s page using Facebook Live with your phone’s camera.
- Twitter – since Twitter acquired and integrated Periscope, it’s been easier than ever to tweet live broadcasts.
- Instagram – the newest feature on Instagram allows you to stream live videos for up to an hour.
- Snapchat – you can also enjoy live video chatting on Snapchat, although relatively few CPA firms participate actively on this platform.
As you can see, there are plenty of options for where to stream your live broadcast. That makes the real question, how will you use it? To get you started, consider these ideas:
- Instructional sessions that focus on a particular topic of interest to one industry you serve.
- Host some Question and Answer sessions that address a specific topic your clients are thinking about: ACA reporting, year-end tax tips, documenting business deductions – and remember, tax time is right around the corner. There are sure to be a wealth of questions you can help with in all kinds of areas.
- Introduce new partners, or highlight the skills of individual professionals or teams and the ways they help clients.
- Show step-by-step walk-throughs of tricky tax or accounting tasks your clients often struggle with.
- Demonstrate the benefits of cloud accounting tools or other software you encourage your clients to use.
- Stream group or panel discussions of topics that concern your clients’ industries.
- Evaluate the latest updates to IRS regulations that affect your clients.
- Share fun firm events or volunteer activities.
The list really is endless. This is where you can get creative, and once you’ve begun utilizing live streaming in your marketing you’ll probably start finding good ideas everywhere. Figure out how to use your webcam or smartphone’s video camera and get started right away. Your marketing will benefit from the new approach and who knows – you might discover a latent gift for film-making!