CPAs Can Increase Response Rates with These Email Closings

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How do you close your marketing emails? This seemingly trivial question turns out to have a significant effect on the response your messages will get from readers. A new study from Boomerang explores the relationship between email ending words and … Read More

Accountants Who Advertise on Google Have a New Option

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Local business ads in the Google Display Network have a new format that may benefit small and mid-sized accounting firms. The update shows a location extension display for some businesses, designed to give viewers more relevant information simply and easily. … Read More

Generate More B2B Leads with These Digital Channels

posted in: Marketing, Social Media, Websites | 0

How do you generate new leads for your accounting firm? Most firms are constantly searching for effective strategies to help them connect with businesses in the industries they serve. While individuals rely on accounting professionals to advise and manage their … Read More

Let’s Get Physical

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We talk a lot about websites, mobile apps, social media presence and the importance of your digital profile. These are all critical to keeping your accounting firm high in the minds of your audiences, but they’re not enough. It’s easy … Read More

Where Do the Quotation Marks Go?

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Number-lovers pursue careers in every field, with the accounting profession welcoming a significant percentage of these mathematically inclined individuals. In some cases, the affinity for math is matched by an equal appreciation for art, history and languages, but there are … Read More

The ‘Rents Are on Twitter Again!

posted in: Social Media | 0

A new Nielsen report found what many have already suspected to be the case: It’s adults aged 35-49 who are the largest consumers of media. That includes social media as well as traditional channels like television and radio. The popular … Read More

Metrics for Marketing

posted in: Marketing | 0

Measuring the effectiveness of marketing efforts is an area of ongoing questions and curiosity. While few accounting firms today doubt marketing’s importance or its ability to contribute meaningfully to firm growth, there is no clear consensus on the best way … Read More

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