Add Innovation to Your Marketing Style

posted in: Marketing | 0

  Successful marketing requires a balance between consistency and innovation. For many firms, it’s the innovation angle that poses the greatest challenge. Maintaining consistency is a fairly straightforward task: focus on your accounting firm’s unique differentiators, make sure all your … Read More

The Microsoft Monster Eats LinkedIn

posted in: Social Media | 0

That LinkedIn profile you’ve worked so hard on? It now belongs to Microsoft, or will once a pending deal closes later this year. Congratulations! No need for panic, according to the CEOs of both companies. Microsoft is purchasing LinkedIn at … Read More

Are Light Bulbs the Key to Accounting Success?

posted in: Marketing | 0

Did you happen to hear about the new study showing diners order healthier foods in well-lit restaurants? It’s a thing, and many news outlets picked up on it in recent days. The study, funded and completed by a group of … Read More

Create Compelling Content About Every Topic, Even the Boring Ones

posted in: Writing | 0

As any reader knows, it’s not what you write about – it’s how you present the information. Accounting firms sometimes struggle to produce copy that’s interesting and easy to read. That can be a challenge when the subject matter is particularly … Read More

3 Ways to Improve Your Marketing Using Psychology

posted in: Marketing | 0

  Accounting marketing is challenging, in part because what you’re offering clients doesn’t lend itself easily to compelling photographs. Being inspired to purchase a product or service by great pictures isn’t a sign of immaturity or ignorance; it’s just a human … Read More

The Secret History Hidden In Your Firm’s Name

posted in: Writing | 0

There’s a good chance your accounting firm’s name includes a common symbol found on most computer keyboards. That’s right, we’re talking about the ampersand. It connects names or other words in a list, and is often used as a design … Read More

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