LinkedIn Offers New Conversion Tracking Feature

posted in: Social Media | 0

One feature that many businesses had wanted to see on LinkedIn has at last been added: you can now track and measure link conversions from your ad campaigns on the site. Apparently the company had been hearing so many requests … Read More

Why It Pays to Give

posted in: Marketing | 0

“Why should I give free advice?” That’s a question we sometimes hear when we advise clients to blog, answer questions in public forums and generally offer professional insight to their audiences. It’s a reasonable query, since these educated folks are … Read More

Create Content that Gets Shared

posted in: Social Media | 0

Creating content is a worthy activity, but for most accounting firms, the ultimate goal is seeing that content get widely shared. In order to find out what strategies work to achieve that end, BuzzSumo and Fractl teamed up to analyze … Read More

Does Twitter Need Saving?

posted in: Social Media | 0

If you’re in tune with Twitter, you may have heard unsettling rumors in recent days that the vast, tweeting nest is in danger of disappearing entirely. Panic set in for many, as the hashtag #SaveTwitter went from a tiny murmur … Read More

Facebook Pages Redesigned

posted in: Social Media | 0

  Facebook is rolling out a substantial redesign for business pages. Hooray! Many businesses feel that the change is long overdue, believing that the previous layout didn’t provide enough opportunity for strong branding or effective presentation of information. If your … Read More

Rank Factors for Local Search Identified

posted in: Websites | 0

  Showing up at the top of search queries is the holy grail of all SEO efforts. Achieving this for local searches in particular may be the most valuable goal of all, since many potential clients will choose to work … Read More

Measurement Follows Goals

posted in: Marketing | 0

  One of the frequent complaints about content marketing, and social media marketing in particular, is that it’s nigh on impossible to measure the results in meaningful terms. For accounting firms, which are by nature focused on accurate measurement, it’s … Read More

Google Puts Its Omnipresent Fingers in Yet Another Pie

posted in: Websites | 0

  Were you aware that Google offers web domain registration services? A lot of people still aren’t, but it’s true. Google Domains has been competing quietly with GoDaddy and other popular domain registrars since earlier this year. Now the king … Read More

Add Innovation to Your Marketing Style

posted in: Marketing | 0

  Successful marketing requires a balance between consistency and innovation. For many firms, it’s the innovation angle that poses the greatest challenge. Maintaining consistency is a fairly straightforward task: focus on your accounting firm’s unique differentiators, make sure all your … Read More

The Microsoft Monster Eats LinkedIn

posted in: Social Media | 0

That LinkedIn profile you’ve worked so hard on? It now belongs to Microsoft, or will once a pending deal closes later this year. Congratulations! No need for panic, according to the CEOs of both companies. Microsoft is purchasing LinkedIn at … Read More

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