Facebook Pages Redesigned

posted in: Social Media | 0

  Facebook is rolling out a substantial redesign for business pages. Hooray! Many businesses feel that the change is long overdue, believing that the previous layout didn’t provide enough opportunity for strong branding or effective presentation of information. If your … Read More

Rank Factors for Local Search Identified

posted in: Websites | 0

  Showing up at the top of search queries is the holy grail of all SEO efforts. Achieving this for local searches in particular may be the most valuable goal of all, since many potential clients will choose to work … Read More

Measurement Follows Goals

posted in: Marketing | 0

  One of the frequent complaints about content marketing, and social media marketing in particular, is that it’s nigh on impossible to measure the results in meaningful terms. For accounting firms, which are by nature focused on accurate measurement, it’s … Read More

Google Puts Its Omnipresent Fingers in Yet Another Pie

posted in: Websites | 0

  Were you aware that Google offers web domain registration services? A lot of people still aren’t, but it’s true. Google Domains has been competing quietly with GoDaddy and other popular domain registrars since earlier this year. Now the king … Read More

Add Innovation to Your Marketing Style

posted in: Marketing | 0

  Successful marketing requires a balance between consistency and innovation. For many firms, it’s the innovation angle that poses the greatest challenge. Maintaining consistency is a fairly straightforward task: focus on your accounting firm’s unique differentiators, make sure all your … Read More

The Microsoft Monster Eats LinkedIn

posted in: Social Media | 0

That LinkedIn profile you’ve worked so hard on? It now belongs to Microsoft, or will once a pending deal closes later this year. Congratulations! No need for panic, according to the CEOs of both companies. Microsoft is purchasing LinkedIn at … Read More

Are Light Bulbs the Key to Accounting Success?

posted in: Marketing | 0

Did you happen to hear about the new study showing diners order healthier foods in well-lit restaurants? It’s a thing, and many news outlets picked up on it in recent days. The study, funded and completed by a group of … Read More

Create Compelling Content About Every Topic, Even the Boring Ones

posted in: Writing | 0

As any reader knows, it’s not what you write about – it’s how you present the information. Accounting firms sometimes struggle to produce copy that’s interesting and easy to read. That can be a challenge when the subject matter is particularly … Read More

3 Ways to Improve Your Marketing Using Psychology

posted in: Marketing | 0

  Accounting marketing is challenging, in part because what you’re offering clients doesn’t lend itself easily to compelling photographs. Being inspired to purchase a product or service by great pictures isn’t a sign of immaturity or ignorance; it’s just a human … Read More

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