How to Avoid Annoying Your Social Media Followers

posted in: Social Media | 0

After working hard to build up a presence on social media for your accounting firm, it can be tough to realize you’ve lost a few followers. What did you do? Why don’t they like you any more? According to a … Read More

Google Tweaks “Google My Business”

posted in: Marketing | 0

Google has made changes to its Google My Business dashboard that offer truly helpful information in a manner that’s easy to see and understand. They’ve removed statistics about Google+, in a further admission that the platform never really took off … Read More

Penguin 4.0 Has Arrived!

posted in: Websites | 0

Remember that potential Penguin refresh that we wrote about last week? Webmasters and SEO professionals had spotted changes they pegged as the long-expected update, but Google denied that the observations reflected anything more than daily variations. Turns out that claim … Read More

Google Penguin False Alarm This Time…but Not Forever

posted in: Websites | 0

  Has Google changed the organic search algorithm again? Many signals that webmasters and SEO experts rely on to detect such changes point in that direction, leading to the consensus that there has indeed been a significant update. Tracking tools … Read More

LinkedIn Offers New Conversion Tracking Feature

posted in: Social Media | 0

One feature that many businesses had wanted to see on LinkedIn has at last been added: you can now track and measure link conversions from your ad campaigns on the site. Apparently the company had been hearing so many requests … Read More

Why It Pays to Give

posted in: Marketing | 0

“Why should I give free advice?” That’s a question we sometimes hear when we advise clients to blog, answer questions in public forums and generally offer professional insight to their audiences. It’s a reasonable query, since these educated folks are … Read More

Create Content that Gets Shared

posted in: Social Media | 0

Creating content is a worthy activity, but for most accounting firms, the ultimate goal is seeing that content get widely shared. In order to find out what strategies work to achieve that end, BuzzSumo and Fractl teamed up to analyze … Read More

Does Twitter Need Saving?

posted in: Social Media | 0

If you’re in tune with Twitter, you may have heard unsettling rumors in recent days that the vast, tweeting nest is in danger of disappearing entirely. Panic set in for many, as the hashtag #SaveTwitter went from a tiny murmur … Read More

Facebook Pages Redesigned

posted in: Social Media | 0

  Facebook is rolling out a substantial redesign for business pages. Hooray! Many businesses feel that the change is long overdue, believing that the previous layout didn’t provide enough opportunity for strong branding or effective presentation of information. If your … Read More

Rank Factors for Local Search Identified

posted in: Websites | 0

  Showing up at the top of search queries is the holy grail of all SEO efforts. Achieving this for local searches in particular may be the most valuable goal of all, since many potential clients will choose to work … Read More

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