The ‘Rents Are on Twitter Again!

posted in: Social Media | 0

A new Nielsen report found what many have already suspected to be the case: It’s adults aged 35-49 who are the largest consumers of media. That includes social media as well as traditional channels like television and radio. The popular … Read More

Metrics for Marketing

posted in: Marketing | 0

Measuring the effectiveness of marketing efforts is an area of ongoing questions and curiosity. While few accounting firms today doubt marketing’s importance or its ability to contribute meaningfully to firm growth, there is no clear consensus on the best way … Read More

SSL Becomes a Must for Firm Websites

posted in: Websites | 0

If you’ve been watching the news, you’re well aware of the drastic rise in cybercrime. From major hacks to man-in-the-middle attacks that intercept personal and financial information, data security threats have never been more serious. That’s the main reason Google … Read More

Where Do You Go from Here?

posted in: Marketing | 0

Feeling overwhelmed by the many marketing options that accounting firms have to choose from today? It’s a reasonable response to almost limitless choices. A wide-open world of opportunities is a good thing, but finding your way through this abundance can … Read More

Say Goodbye to Lead Generation Ads on Twitter

posted in: Social Media | 0

If your accounting firm has been relying on Twitter ads that gather personal data for lead generation, it’s time to look for a new alternative. The company will be phasing out the ability to gather information like email addresses, Twitter … Read More

Google Isn’t Your Only SEO Consideration – or Shouldn’t Be

posted in: Websites | 0

When most marketers think of SEO, they think of one thing: Google. That’s understandable, because the company is an undisputed behemoth in the digital tech, search engine and internet communications fields. It isn’t the only game in town, though, and … Read More

Further Expounding on a Tricky Grammar Issue

posted in: Writing | 0

The words and phrases that can take the form of multiple different parts of speech cause no end of difficulty for writers. How could they not? Since the rules vary, it’s no wonder that so many people run into trouble … Read More

Live Broadcasting Options for Accounting Marketers

posted in: Marketing | 0

Streaming video: it isn’t just for kids sharing video game shortcuts. Businesses of many kinds have begun to learn how attractive live video can be to audiences, and therefore to the businesses themselves. Many marketers are intrigued by the idea … Read More

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