Where Do You Go from Here?

posted in: Marketing | 0

Feeling overwhelmed by the many marketing options that accounting firms have to choose from today? It’s a reasonable response to almost limitless choices. A wide-open world of opportunities is a good thing, but finding your way through this abundance can … Read More

Say Goodbye to Lead Generation Ads on Twitter

posted in: Social Media | 0

If your accounting firm has been relying on Twitter ads that gather personal data for lead generation, it’s time to look for a new alternative. The company will be phasing out the ability to gather information like email addresses, Twitter … Read More

Google Isn’t Your Only SEO Consideration – or Shouldn’t Be

posted in: Websites | 0

When most marketers think of SEO, they think of one thing: Google. That’s understandable, because the company is an undisputed behemoth in the digital tech, search engine and internet communications fields. It isn’t the only game in town, though, and … Read More

Further Expounding on a Tricky Grammar Issue

posted in: Writing | 0

The words and phrases that can take the form of multiple different parts of speech cause no end of difficulty for writers. How could they not? Since the rules vary, it’s no wonder that so many people run into trouble … Read More

Live Broadcasting Options for Accounting Marketers

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Streaming video: it isn’t just for kids sharing video game shortcuts. Businesses of many kinds have begun to learn how attractive live video can be to audiences, and therefore to the businesses themselves. Many marketers are intrigued by the idea … Read More

Avoid this Common Grammar Mistake

posted in: Writing | 0

Even proficient and confident writers fall prey to grammar mistakes, often without knowing they’ve done so. Whether it’s an old standard like tricky subject-verb agreement or something more obscure, grammar mistakes detract from the positive impression you’re trying to create … Read More

CPAs Can Target Specific Audiences for Facebook Ads

posted in: Social Media | 0

Accounting firms that advertise on Facebook are about to see new options for targeting their audience for each ad, if they don’t already have this feature. Facebook is testing changes that allow advertisers to create a more specific custom audience … Read More

Mobile Sites Become Even More Important

posted in: Websites | 0

Having a mobile-friendly website is a basic necessity, not a nice extra you can get around to one of these days. We’ve stressed that point repeatedly over the past couple of years, but if you’ve been holding out, still doubting … Read More

An Unexpected Benefit of Case Studies and Testimonials

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In our work for professional services firms, we are staunch advocates of case studies and testimonials. Using these tools liberally on your website and marketing materials is a great way to help potential clients relate to actual clients, picture themselves … Read More

Big Changes Ahead for LinkedIn Company Pages

posted in: Social Media | 0

If your accounting firm has a Company Page on LinkedIn – which it most definitely should – get ready for a major update to the page’s design and administrator tools. If you’ve noticed an invitation to review the page design … Read More

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