Google Penguin False Alarm This Time…but Not Forever

posted in: Websites | 0

  Has Google changed the organic search algorithm again? Many signals that webmasters and SEO experts rely on to detect such changes point in that direction, leading to the consensus that there has indeed been a significant update. Tracking tools … Read More

LinkedIn Offers New Conversion Tracking Feature

posted in: Social Media | 0

One feature that many businesses had wanted to see on LinkedIn has at last been added: you can now track and measure link conversions from your ad campaigns on the site. Apparently the company had been hearing so many requests … Read More

Why It Pays to Give

posted in: Marketing | 0

“Why should I give free advice?” That’s a question we sometimes hear when we advise clients to blog, answer questions in public forums and generally offer professional insight to their audiences. It’s a reasonable query, since these educated folks are … Read More

Create Content that Gets Shared

posted in: Social Media | 0

Creating content is a worthy activity, but for most accounting firms, the ultimate goal is seeing that content get widely shared. In order to find out what strategies work to achieve that end, BuzzSumo and Fractl teamed up to analyze … Read More

Does Twitter Need Saving?

posted in: Social Media | 0

If you’re in tune with Twitter, you may have heard unsettling rumors in recent days that the vast, tweeting nest is in danger of disappearing entirely. Panic set in for many, as the hashtag #SaveTwitter went from a tiny murmur … Read More

Facebook Pages Redesigned

posted in: Social Media | 0

  Facebook is rolling out a substantial redesign for business pages. Hooray! Many businesses feel that the change is long overdue, believing that the previous layout didn’t provide enough opportunity for strong branding or effective presentation of information. If your … Read More

Rank Factors for Local Search Identified

posted in: Websites | 0

  Showing up at the top of search queries is the holy grail of all SEO efforts. Achieving this for local searches in particular may be the most valuable goal of all, since many potential clients will choose to work … Read More

Measurement Follows Goals

posted in: Marketing | 0

  One of the frequent complaints about content marketing, and social media marketing in particular, is that it’s nigh on impossible to measure the results in meaningful terms. For accounting firms, which are by nature focused on accurate measurement, it’s … Read More

Instagram for Business? Yes!

posted in: Social Media | 0

  Instagram is highly popular as a purely social media platform, but it’s grown greatly as a tool for business as well. Since 2013, the percentage of Fortune 500 companies that utilize the site to build their brands has grown … Read More

Google Puts Its Omnipresent Fingers in Yet Another Pie

posted in: Websites | 0

  Were you aware that Google offers web domain registration services? A lot of people still aren’t, but it’s true. Google Domains has been competing quietly with GoDaddy and other popular domain registrars since earlier this year. Now the king … Read More

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