advertising on LinkedIn

Starting April 24, accounting firms that advertise on LinkedIn will be able to use a brand new feature called Matched Audiences. While Matched Audiences is the official name, don’t be misled by the vague moniker: it’s a big win for … Read More

One feature that many businesses had wanted to see on LinkedIn has at last been added: you can now track and measure link conversions from your ad campaigns on the site. Apparently the company had been hearing so many requests … Read More