LinkedIn Gives B2B Marketers a Win with Matched Audiences

Starting April 24, accounting firms that advertise on LinkedIn will be able to use a brand new feature called Matched Audiences. While Matched Audiences is the official name, don’t be misled by the vague moniker: it’s a big win for … Read More

LinkedIn Offers New Conversion Tracking Feature

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One feature that many businesses had wanted to see on LinkedIn has at last been added: you can now track and measure link conversions from your ad campaigns on the site. Apparently the company had been hearing so many requests … Read More