3 Keys to Creating Content that Works

posted in: Marketing, Writing | 0

Content marketing continues to grow in popularity, because it’s effective. But distinguishing between solid content and clutter is critical for marketers – since readers are becoming more sophisticated about doing so themselves. Even if your content is of high quality, … Read More

CPAs Can Increase Response Rates with These Email Closings

posted in: Writing | 0

How do you close your marketing emails? This seemingly trivial question turns out to have a significant effect on the response your messages will get from readers. A new study from Boomerang explores the relationship between email ending words and … Read More

Where Do You Go from Here?

posted in: Marketing | 0

Feeling overwhelmed by the many marketing options that accounting firms have to choose from today? It’s a reasonable response to almost limitless choices. A wide-open world of opportunities is a good thing, but finding your way through this abundance can … Read More

Google Isn’t Your Only SEO Consideration – or Shouldn’t Be

posted in: Websites | 0

When most marketers think of SEO, they think of one thing: Google. That’s understandable, because the company is an undisputed behemoth in the digital tech, search engine and internet communications fields. It isn’t the only game in town, though, and … Read More

Live Broadcasting Options for Accounting Marketers

posted in: Marketing | 0

Streaming video: it isn’t just for kids sharing video game shortcuts. Businesses of many kinds have begun to learn how attractive live video can be to audiences, and therefore to the businesses themselves. Many marketers are intrigued by the idea … Read More

CPAs Can Target Specific Audiences for Facebook Ads

posted in: Social Media | 0

Accounting firms that advertise on Facebook are about to see new options for targeting their audience for each ad, if they don’t already have this feature. Facebook is testing changes that allow advertisers to create a more specific custom audience … Read More

An Unexpected Benefit of Case Studies and Testimonials

posted in: Marketing | 0

In our work for professional services firms, we are staunch advocates of case studies and testimonials. Using these tools liberally on your website and marketing materials is a great way to help potential clients relate to actual clients, picture themselves … Read More

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