Create Compelling Content About Every Topic, Even the Boring Ones

posted in: Writing | 0

As any reader knows, it’s not what you write about – it’s how you present the information. Accounting firms sometimes struggle to produce copy that’s interesting and easy to read. That can be a challenge when the subject matter is particularly … Read More

“It’s Been Done” Doesn’t Mean “Don’t Do It”

posted in: Writing | 0

The challenge of coming up with content ideas becomes intimidating indeed when would-be bloggers, tweeters and posters suffer from the delusion that each topic they tackle has to be ground-breaking. There’s no need for stress on that point though, because … Read More

Outsourced Content Creation Part One: Taking the Fear Out of Outsourcing Content

posted in: Writing | 1

Who puts the content in content marketing? You do! But that doesn’t mean you have to be the one actually creating every word of it. Content marketing depends on good writing, quite obviously. Creating high quality content in the volume … Read More

Don’t Fall for These Common Myths about Social Media Marketing

posted in: Social Media | 0

There’s a lot of advice regarding the right way to use social media to help your accounting firm, and not all of it is good. Get wise to some of the myths floating around. Social media can do many things … Read More