Grab Your Slingshot and Head for Victory

posted in: Branding | 0

Malcolm Gladwell‘s new book offers a fun read that’s full of interesting anecdotes. Your accounting firm can learn a thing or two from it as well. David and Goliath: Underdogs, Misfits, and the Art of Battling Giantsis the author’s most recent … Read More

Tell Me Who You Are in Five Seconds

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Your firm may do complicated things, but describing your firm’s identity shouldn’t take more than one concise sentence. Accounting firms take on more and more complex tasks in helping their clients solve business problems, minimize tax liability and plan for growth and … Read More

Let’s Talk about You

posted in: Marketing | 0

To effectively market your accounting firm, you must first know who you are and what you’re truly attempting to do for clients. Marketing your accounting firm entails all kinds of activities: networking, establishing thought leadership, mastering social media and more … Read More