Relevance Scores Offer New Insight to Facebook Advertisers

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In the newest round of changes, Facebook has added what it calls a ‘relevance score’ for the performance of ads that run on the site. Advertisers that pay to reach users through their newsfeeds will now see a score, ranging … Read More

Once Again, Facebook Updates Its Privacy Settings

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In what has become something of an annual ritual, Facebook has rolled out plans to revamp the privacy settings that control users’ information and posts to their pages. There’s nothing dramatically different in this tweak, other than the fact that … Read More