Google’s Customer Match Offers New Options for Marketers

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  Google AdWords is offering users the ability to upload email lists of prospects and current customers for individually targeted marketing messages in search, Gmail and YouTube. Customer Match, as the freshly added offering is known, matches email addresses submitted … Read More

What Has Gmail’s New Tabbed Inbox Done to Your Readership?

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Since Google rolled out tabbed inboxes that divide mail into social, promotional and primary, what’s been happening to the emails you send out? Read on to find out. If you’ve been wondering what effect Gmail’s recently rolled out system of … Read More