Tackling Twitter’s Big Data with IBM’s Watson

posted in: Social Media, Uncategorized | 0

IBM’s new freemium Watson data service already promised great things to marketers. Now, Big Blue has partnered with Twitter to crunch all the data generated by the vast Twittersphere and offer it to you. What on earth? You’re not alone … Read More

IBM’s Yuchun Lee Talks about Marketing Messages that Consumers Want to Hear

posted in: Marketing | 0

Yuchun Lee, IBM’s vice president of Enterprise Marketing Management for IBM’s Industry Solutions, sat down with the managing editor of MarketingProfs to share his insights into what makes for successful marketing messages to today’s savvy consumers. The theme of his … Read More