Accountants: Download Your LinkedIn Data Now to Avoid Losing It

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LinkedIn is a useful resource, but like all social media sites, it changes frequently. 2017 has already seen a revamping of some features and new ones added; now some popular features are disappearing. Notes, Tags and Reminders associated with LinkedIn … Read More

LinkedIn Gives B2B Marketers a Win with Matched Audiences

Starting April 24, accounting firms that advertise on LinkedIn will be able to use a brand new feature called Matched Audiences. While Matched Audiences is the official name, don’t be misled by the vague moniker: it’s a big win for … Read More

Big Changes Ahead for LinkedIn Company Pages

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If your accounting firm has a Company Page on LinkedIn – which it most definitely should – get ready for a major update to the page’s design and administrator tools. If you’ve noticed an invitation to review the page design … Read More

LinkedIn Offers New Conversion Tracking Feature

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One feature that many businesses had wanted to see on LinkedIn has at last been added: you can now track and measure link conversions from your ad campaigns on the site. Apparently the company had been hearing so many requests … Read More

Create Content that Gets Shared

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Creating content is a worthy activity, but for most accounting firms, the ultimate goal is seeing that content get widely shared. In order to find out what strategies work to achieve that end, BuzzSumo and Fractl teamed up to analyze … Read More

The Microsoft Monster Eats LinkedIn

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That LinkedIn profile you’ve worked so hard on? It now belongs to Microsoft, or will once a pending deal closes later this year. Congratulations! No need for panic, according to the CEOs of both companies. Microsoft is purchasing LinkedIn at … Read More

Market Your Accounting Services with LinkedIn ProFinder

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  Finding new clients is a crucial and ongoing task for financial services professionals of all kinds. Word of mouth referrals from current clients are highly desirable, and often form a significant portion of the pipeline for successful providers. Big … Read More

Get Graded by LinkedIn

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How effective is your use of the world’s biggest professional networking platform? LinkedIn lets you know with their Social Selling Index. The index itself is an assessment of how effectively the company thinks you’re using the platform’s features. While you … Read More

Keeping Up With the Jones’ Firm on Social Media

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What is it your peers and competitors are doing with social media these days? The 2015 Social Media Marketing Industry Report lets you take a peek at the trends. For the seventh consecutive year, the Social Media Examiner has commissioned … Read More

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