Local business ads in the Google Display Network have a new format that may benefit small and mid-sized accounting firms. The update shows a location extension display for some businesses, designed to give viewers more relevant information simply and easily. … Read More
Number-lovers pursue careers in every field, with the accounting profession welcoming a significant percentage of these mathematically inclined individuals. In some cases, the affinity for math is matched by an equal appreciation for art, history and languages, but there are … Read More
Nobody ever said breaking up a professional partnership was easy. Dividing the assets fairly is tough, and few issues are more contentious than what happens to the firm’s current clients – or its website. Who keeps the URL? After all, … Read More
Having a strong social media presence and keeping in touch with your audiences is a must for successful accounting firms. While most firms are only active on a handful of platforms at the most, that still adds up to a … Read More
A new Nielsen report found what many have already suspected to be the case: It’s adults aged 35-49 who are the largest consumers of media. That includes social media as well as traditional channels like television and radio. The popular … Read More