Email Is the Popular Choice for Marketing Messages

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If it were up to customers, how would marketing messages be delivered? That’s a worthwhile question for service providers who want to remain in their clients’ good graces. Message Systems performed a study using Google Consumer Surveys to discover answers. … Read More

Knowing Your Clients Entails More Than a Numbers Game

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Understanding how your clients feel is more important than merely recognizing their demographics. To create messages that resonate, you have to get inside their heads. Marketing advice often centers around finding out who your target audience is and how to … Read More

IBM’s Yuchun Lee Talks about Marketing Messages that Consumers Want to Hear

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Yuchun Lee, IBM’s vice president of Enterprise Marketing Management for IBM’s Industry Solutions, sat down with the managing editor of MarketingProfs to share his insights into what makes for successful marketing messages to today’s savvy consumers. The theme of his … Read More