Metrics for Marketing

posted in: Marketing | 0

Measuring the effectiveness of marketing efforts is an area of ongoing questions and curiosity. While few accounting firms today doubt marketing’s importance or its ability to contribute meaningfully to firm growth, there is no clear consensus on the best way … Read More

Meaningful Marketing Metrics in the Digital Age

posted in: Marketing | 0

Measuring the ROI of online marketing is tough. How can you establish the value of efforts that are ‘mushy’? You know that increasing awareness of your firm is important, as is establishing your reputation for thought leadership, but which channels … Read More

Google’s Fancy New AdWords Reports Are Here…For a Few

posted in: Marketing | 0

The long-promised AdWords revision that offers advance reporting capabilities isn’t available to most users yet, though Google teased it way back in April of 2014. Here’s how they described the deluxe version then: Advanced reporting: To help you analyze your data … Read More

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