And the Winner Is…Undecided!

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Not sure which approach to digital marketing yields the best revenue boost? Take heart, because nobody else does either. That unsettling news is the result of a survey of marketers by Webmarketing 123. Their report was based on answers from … Read More

IBM’s Yuchun Lee Talks about Marketing Messages that Consumers Want to Hear

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Yuchun Lee, IBM’s vice president of Enterprise Marketing Management for IBM’s Industry Solutions, sat down with the managing editor of MarketingProfs to share his insights into what makes for successful marketing messages to today’s savvy consumers. The theme of his … Read More

Combine Marketing Strategies to See the Best Results for your CPA Firm

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New research proves the point – when marketers use social media in combination with email campaigns, they achieve a more powerful response. It seems like common sense and now VerticalResponse has done the research to prove it. MarketingProfs has the … Read More