Google to Offer CPA Firms New Ad Targeting Abilities

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Internet users may not like Google’s predilection for using their search histories, but marketers certainly have plenty of reason to appreciate it. On May 23rd, Google announced yet another reason for firms to be grateful for the wealth of data … Read More

Every Breath You Take, Every Step You Take, They’ll Be Watching You

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Does it creep you out when those repetitive online ads you see seem to indicate someone’s been watching you? Well someone has, and it’s no coincidence that the ads are offering what you want. It’s called ad retargeting, and it’s … Read More

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