Big Changes Ahead for LinkedIn Company Pages

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If your accounting firm has a Company Page on LinkedIn – which it most definitely should – get ready for a major update to the page’s design and administrator tools. If you’ve noticed an invitation to review the page design … Read More

Get Graded by LinkedIn

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How effective is your use of the world’s biggest professional networking platform? LinkedIn lets you know with their Social Selling Index. The index itself is an assessment of how effectively the company thinks you’re using the platform’s features. While you … Read More

3 Strategies for Personalizing LinkedIn Invitations

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Stumped about how you’re supposed to personalize those invitations connect on LinkedIn? Try these ideas for less worry and a higher acceptance rate. We all know we’re supposed to delete the boilerplate and type out a personalized invitation to connect … Read More

5 Lessons in LinkedIn Etiquette

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Are you being as professional as you think you are on LinkedIn? Read on to learn about online breaches of professional etiquette you might not have recognized. As LinkedIn continues to cement its position as one of the major networking … Read More

Are LinkedIn’s New One-Click Endorsements Convenient or Meaningless?

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Endorsing connections with one click has made it simpler than ever to show professional support. It’s now so easy that some say the endorsements have lost their impact. A recent change to LinkedIn allows first-degree connections to endorse each other’s … Read More

Get the Edge for Speaking Engagements to Boost Your Professional Credibility

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Speaking opportunities are valuable for enhancing your reputation as well as that of your accounting firm. Try these tips to get those important invitations and make the most of them. As a professional services provider, you probably know how helpful … Read More

LinkedIn Unveils a Brand New Profile Page

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All the networking sites have done it; now LinkedIn joins the crowd with a redesigned profile for users. As LinkedIn grows in popularity it’s seeing more daily use by its members. In response, the professional networking platform has just revealed … Read More

The Deeper Meaning of LinkedIn’s New ‘Follow Company’ Button

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On Monday, LinkedIn showed off its new ‘Follow Company’ button. What should your accounting firm know about this tool? To some extent it’s a welcome but simple leap from the ‘Recommend’ button it replaces. The change, however, represents a great … Read More