CPAs Can Increase Response Rates with These Email Closings

posted in: Writing 0

How do you close your marketing emails? This seemingly trivial question turns out to have a significant effect on the response your messages will get from readers. A new study from Boomerang explores the relationship between email ending words and … Read More

Generate More B2B Leads with These Digital Channels

How do you generate new leads for your accounting firm? Most firms are constantly searching for effective strategies to help them connect with businesses in the industries they serve. While individuals rely on accounting professionals to advise and manage their … Read More

CPAs Experiencing Hardship Can Get Help Through the AICPA Benevolent Fund

posted in: Social Media 0

With the recent flooding in Louisiana and the tornadoes in Indiana and Ohio, we are reminded that catastrophe can strike any of us, at any time. No matter how prepared you think you are, life can be upended at a … Read More

Marketing Belongs In the C-Suite

posted in: Marketing, Uncategorized 0

Many accounting firms these days have a Chief Marketing Officer or Chief Growth Officer. Yours should too, and here’s why. Adding a fancy title and elevating the head of your accounting firm’s marketing department to the top level might not … Read More

A Marketing Trend Comes Full Circle

posted in: Collateral 3

I represented bbr marketing recently as an exhibitor and attendee at the Society for Marketing Professional Services’ (SMPS) Build Business: Dream Big conference at the Walt Disney World Resort in Orlando, Florida. During a few free minutes, I decided to … Read More

To Get the Referrals You Want, Just Ask!

posted in: Marketing 0

This summer I was honored to co-present a seminar on content marketing at the AICPA/AAM/TECH+ conference in Las Vegas. One of the great things about speaking at conferences of this kind is that I get to attend other sessions and hear some … Read More