An Unexpected Benefit of Case Studies and Testimonials

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In our work for professional services firms, we are staunch advocates of case studies and testimonials. Using these tools liberally on your website and marketing materials is a great way to help potential clients relate to actual clients, picture themselves … Read More

Smart Marketing Strategies for 2013

posted in: Marketing 1

The holidays are long gone and so are last year’s marketing strategies. So what are the newest approaches your accounting firm can take for marketing that gets results? Marketing’s goals never change, but its tactics evolve along with the times … Read More