Google Isn’t Your Only SEO Consideration – or Shouldn’t Be

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When most marketers think of SEO, they think of one thing: Google. That’s understandable, because the company is an undisputed behemoth in the digital tech, search engine and internet communications fields. It isn’t the only game in town, though, and … Read More

Mobile Sites Become Even More Important

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Having a mobile-friendly website is a basic necessity, not a nice extra you can get around to one of these days. We’ve stressed that point repeatedly over the past couple of years, but if you’ve been holding out, still doubting … Read More

An Unexpected Benefit of Case Studies and Testimonials

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In our work for professional services firms, we are staunch advocates of case studies and testimonials. Using these tools liberally on your website and marketing materials is a great way to help potential clients relate to actual clients, picture themselves … Read More

Google Penguin False Alarm This Time…but Not Forever

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  Has Google changed the organic search algorithm again? Many signals that webmasters and SEO experts rely on to detect such changes point in that direction, leading to the consensus that there has indeed been a significant update. Tracking tools … Read More

Rank Factors for Local Search Identified

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  Showing up at the top of search queries is the holy grail of all SEO efforts. Achieving this for local searches in particular may be the most valuable goal of all, since many potential clients will choose to work … Read More

Google Algorithm Updates Deliver Confusion

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  Just when you’re feeling competent again after an unsettling barrage of holiday delights, Google has swooped in and stirred up chaos, confusion and concern for webmasters everywhere. Like most people, you were obviously watching your accounting firm’s website with … Read More

Mysteries of SEO Unveiled

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Trying to please the Google search algorithms is a constant struggle for almost every website owner. Not only is it continuous, but it often feels like the job must be done blindfolded. Assiduously chasing rumors and scrupulously analyzing every word … Read More

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