Keeping Up With Facebook

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Social media maintenance is one of the less glamorous aspects of using online platforms to market your firm. Exciting or not, performing the mundane tasks required to keep your accounts up to date is part and parcel of the social … Read More

Keyword-based Ads Let Twitter Advertisers Improve Targeting

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Refining your advertising based on demographics is great, but now Twitter lets you fine tune your ad recipients by keywords. In a welcome move, Twitter offers advertisers the ability to target users based on key words used in their previous … Read More

Twitter for Business – Redesigned and Ready to Help Show You the Way

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If you’ve been feeling that your accounting firm could do a better job with marketing via your Twitter account, here’s that second chance you’ve been waiting for. The social media company revamped its Twitter for Business section this month and … Read More

SEC Says Social Media Qualifies as an Official Vehicle for Information Release

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Facebook pages and other social media platforms are acceptable channels for the release of information about publicly held companies. There are caveats, however. In the interest of making sure all shareholders and investors have equal access to relevant information, the … Read More

Facebook Joins Modern Media with Threaded Comment Feature for Pages

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It’s here at last! Now you can respond to a particular comment on your accounting firm’s Facebook Page. That’s right – no more looking like you’re posting a non sequitur because intervening replies have distanced yours from the comment to … Read More

Who Uses Which Social Media Platforms?

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You know they’re popular, but how do the users break down between the various platforms? A Pew Research survey gives us the details for a few of the most popular networking sites. Your accounting firm probably participates on at least … Read More

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