Measurement Follows Goals

posted in: Marketing 0

  One of the frequent complaints about content marketing, and social media marketing in particular, is that it’s nigh on impossible to measure the results in meaningful terms. For accounting firms, which are by nature focused on accurate measurement, it’s … Read More

Smart Marketing Strategies for 2013

posted in: Marketing 1

The holidays are long gone and so are last year’s marketing strategies. So what are the newest approaches your accounting firm can take for marketing that gets results? Marketing’s goals never change, but its tactics evolve along with the times … Read More