Where Do You Go from Here?

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Feeling overwhelmed by the many marketing options that accounting firms have to choose from today? It’s a reasonable response to almost limitless choices. A wide-open world of opportunities is a good thing, but finding your way through this abundance can … Read More

Say Goodbye to Lead Generation Ads on Twitter

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If your accounting firm has been relying on Twitter ads that gather personal data for lead generation, it’s time to look for a new alternative. The company will be phasing out the ability to gather information like email addresses, Twitter … Read More

Live Broadcasting Options for Accounting Marketers

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Streaming video: it isn’t just for kids sharing video game shortcuts. Businesses of many kinds have begun to learn how attractive live video can be to audiences, and therefore to the businesses themselves. Many marketers are intrigued by the idea … Read More

CPAs Can Target Specific Audiences for Facebook Ads

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Accounting firms that advertise on Facebook are about to see new options for targeting their audience for each ad, if they don’t already have this feature. Facebook is testing changes that allow advertisers to create a more specific custom audience … Read More

Big Changes Ahead for LinkedIn Company Pages

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If your accounting firm has a Company Page on LinkedIn – which it most definitely should – get ready for a major update to the page’s design and administrator tools. If you’ve noticed an invitation to review the page design … Read More

How to Avoid Annoying Your Social Media Followers

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After working hard to build up a presence on social media for your accounting firm, it can be tough to realize you’ve lost a few followers. What did you do? Why don’t they like you any more? According to a … Read More

Does Twitter Need Saving?

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If you’re in tune with Twitter, you may have heard unsettling rumors in recent days that the vast, tweeting nest is in danger of disappearing entirely. Panic set in for many, as the hashtag #SaveTwitter went from a tiny murmur … Read More

Facebook Pages Redesigned

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  Facebook is rolling out a substantial redesign for business pages. Hooray! Many businesses feel that the change is long overdue, believing that the previous layout didn’t provide enough opportunity for strong branding or effective presentation of information. If your … Read More

Measurement Follows Goals

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  One of the frequent complaints about content marketing, and social media marketing in particular, is that it’s nigh on impossible to measure the results in meaningful terms. For accounting firms, which are by nature focused on accurate measurement, it’s … Read More

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