Instagram Claims Promising Results for Brands

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If you’ve been wondering about advertising on Instagram, you’ll be interested in these sponsored campaigns watched by the company. A rising star among the myriad of social networks, Instagram stakes out its turf on visual grounds. Users can upload pictures … Read More

Facebook Strikes Again

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Facebook’s latest news feed algorithm tweak seems to have reduced the reach of many brand pages’ posts. What’s an accounting firm to do? If you didn’t have whiplash from the previous rounds of changes to your favorite social media sites, … Read More

Tweak Your Twitter Lead Generation Cards for Maximum Effect

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Twitter Lead Generation Cards let you make it easy for the curious to learn about your firm. Try these ideas to make your cards even more effective. Remember Twitter Lead Generation Cards? They were introduced last May and made available … Read More

LinkedIn Analytics Let You Monitor the Effectiveness of Your Firm’s Profile

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You know all about Google Analytics, but were you aware of the data you can see through LinkedIn’s Company Page Analytics? Making profiles is well and good, but how well are they working to disseminate the messages you want to … Read More

Twitter Up, Folks: Resistance is Futile, Part 1

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Hard to imagine though it is, there are still some firms who aren’t among the tweeting classes. Here are some thoughts about why they might want to be. To start with, let me admit that I, personally, am not on … Read More

Small Business and Social Media

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You can take a visual tour of the small business social media experience via Manta’s new infographic. Do you sometimes wonder what all the other small accounting firms think about social media? Of course, you made decisions for your firm … Read More

Keeping Up With Facebook

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Social media maintenance is one of the less glamorous aspects of using online platforms to market your firm. Exciting or not, performing the mundane tasks required to keep your accounts up to date is part and parcel of the social … Read More

Twitter for Business – Redesigned and Ready to Help Show You the Way

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If you’ve been feeling that your accounting firm could do a better job with marketing via your Twitter account, here’s that second chance you’ve been waiting for. The social media company revamped its Twitter for Business section this month and … Read More

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