Further Expounding on a Tricky Grammar Issue

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The words and phrases that can take the form of multiple different parts of speech cause no end of difficulty for writers. How could they not? Since the rules vary, it’s no wonder that so many people run into trouble … Read More

Avoid this Common Grammar Mistake

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Even proficient and confident writers fall prey to grammar mistakes, often without knowing they’ve done so. Whether it’s an old standard like tricky subject-verb agreement or something more obscure, grammar mistakes detract from the positive impression you’re trying to create … Read More

Size Matters!

A guide to finding the perfect length for your content You’re fully cognizant of the distinction between a tweet and a status update. You blog religiously. You grasp the finer points of using LinkedIn for professional networking. But do you … Read More

The Secret Life of CPAs

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Those cute little biographies that are on your accounting firm’s website serve as proof to your family that you did, in fact, amount to something. But beyond your circle of relatives, nobody reads them, right? Very, very wrong! In fact, … Read More

Why Discriminate Against Certain Parts of Speech?

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Consider the lowly adjective. Scorned by modern literary critics, disdained by many marketers as distracting fluff…is there anything good to be said about this scourge of speech? Why yes, there is. For one thing, at least they’re not adverbs, which … Read More

Is It Successful Marketing Copy or Is It Spam?

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You know that you need great content to attract and keep readers. You also know, if you’ve been keeping up with our site, that grammar and punctuation make a big difference in the way your content is received. In case … Read More

How Can you Create Compelling Content for your Blog?

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We focus time after time on the importance of giving your audiences high-quality content. So what is it exactly that makes content compelling and high-quality, encouraging comments and sharing? There’s the obvious: good grammar, clear flow, relevant topics and useable … Read More

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