Google’s Customer Match Offers New Options for Marketers

posted in: Marketing | 1

  Google AdWords is offering users the ability to upload email lists of prospects and current customers for individually targeted marketing messages in search, Gmail and YouTube. Customer Match, as the freshly added offering is known, matches email addresses submitted … Read More

Keeping Up With the Jones’ Firm on Social Media

posted in: Social Media | 0

What is it your peers and competitors are doing with social media these days? The 2015 Social Media Marketing Industry Report lets you take a peek at the trends. For the seventh consecutive year, the Social Media Examiner has commissioned … Read More

A Cheat Sheet For Social Media Graphics

posted in: Social Media | 0

With social media changing constantly, it’s not always easy to stay up-to-date with the most recent graphics sizings for the different platforms. One group, Omnicore, has decided to make it easy on the rest of us and created a social … Read More

The Sugarhill Gang Ain’t Got Nothing on CPAs

posted in: Social Media | 0

We’ve said it before and we’ll say it again – not all accountants or accounting firms are dry. In fact, one particular accounting firm, Withum Smith + Brown seems to take accounting with personality to a whole new level. Each … Read More

Accounting Humor: Oxymoron or Brilliant Marketing Strategy?

posted in: Marketing, Social Media | 0

The answer can sometimes be a resounding “both” as illustrated by a series of video blogs (vlogs) produced by a creative senior auditor at Brown Smith Wallace in St. Louis, Missouri. Adding video to your company website is an effective … Read More

Listen to the Nuns!

posted in: Social Media | 0

The habit-wearing crowd isn’t normally the first group you think of when you think social media, but one convent’s success with the tool illustrates the same strategies that will work for your accounting firm. When the Good Shepherd Sisters of … Read More

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