We’ve said it before and we’ll say it again – not all accountants or accounting firms are dry.
In fact, one particular accounting firm, Withum Smith + Brown seems to take accounting with personality to a whole new level. Each year, along with standard informational videos, Withum puts out very entertaining videos that involve singing, dancing and flash mobs. These videos include not just the younger and newer staff, whom you expect would participate in very modern and silly things like YouTube videos, but also the more “mature” (we use this term loosely) and higher level staff. Yes, when you view the video below, that is Bill Hagaman, Managing Partner and CEO of Withum, lip syncing to Sugarhill Gang’s Rappers Delight.
These videos are not only entertaining, they are great marketing. I’m sure the firm is a good firm and performs quality work for their clients, but let’s be honest. I wouldn’t be doing a write-up on them if it weren’t for these videos. By letting their hair down and not taking themselves too seriously, the firm has managed to make its name known to a broader audience. Along with being attractive to a different type of client versus the stereotypical hum-drum, run-of-the-mill accounting firm, these videos appeal to a different type of recruit. Very few people want to work in a dull office environment – they want to work in a place that is engaging and with people they like. These videos pretty much state that if you want to work at Withum, not only must you be a talented accountant, you must also be willing to cut loose, learn to rap or at the very least, be willing to semi-humiliate yourself on YouTube for millions to see.
Withum Smith + Brown is definitely the type of accounting firm I’d like to work with and I’m excited to see what sort of crazy ideas they think up next. Kudos to Withum for helping to dispel the myth that accountants are boring and that the white collar world has to be mundane. To view more of Withum’s videos, be sure to visit their YouTube channel. So what do you think? Brilliant and fun marketing or a bit too silly?