It can be tricky to do without being obvious, given its wide public reach, but that’s also what gives social media such power as a search platform.
Now that busy season is over for CPAs, most of you are looking forward to an easier pace and some time to catch up on the many work chores that have to wait until there’s a little more space in your day. A few, however, may be emerging from the tax season gauntlet with a clear sense that the best way to spend that extra time is in seeking a new position. If you’re in latter group, you may want to take a look at these tips from Mashable’s online article about ways to enhance the job search through social media:
- Strengthen your networks and profiles. Update your resume on LinkedIn and other major sites with plenty of details about your skills and experience, tailored for the position you’d like to find. Also make new connections from your old personal and professional contacts. You never know who’s now in a position to point you to a great new opportunity.
- Be discreet. This would be a good time to finally write that article, enter that conversation and give that sound advice on Twitter. You want to raise your visibility by sharing high-quality industry information and having a wise and active presence on social media, but in most cases you do not want to blatantly advertise the fact that though employed, you’re actively seeking a job change. Remember, your current employer sees the same information that the rest of your contacts do.
- Check the rules. Go over your company’s social media policy to be sure you’re in compliance even as you cast your net for bigger or more appealing fish. Getting fired for violating firm rules is definitely not a step in the right direction, and it’s bad form as well. Make sure you’re using your personal profiles and not official company profiles, too.
- Watch your privacy settings. The best way to ensure profile updates don’t alarm or alert your current employer to your search is to make them often, keeping a current profile as one of your regular professional maintenance tasks. If you haven’t done that then at least turn off the update notifications that go to all your contacts when you make changes on LinkedIn (like checking the box to indicate you’re open to job offers). On Facebook you need to make sure your privacy settings are keeping private conversations about your search private. Sharing these things with clients isn’t fair to your employer, and sharing them with your boss or co-workers defeats all other efforts at discretion.
- Work at work. Search low, search high, search well and search wisely, but for Pete’s sake don’t search at work! Peruse the opportunities and send emails about those that look interesting from home, on your personal machines. Consider including personal contact information as well as work phone number and email addresses on your profiles and using the personal ones in the job search. That way you can communicate without going through firm channels and minimize the chance of being monitored.
Keep these tips in mind as you launch your search, then bask in the wealth of information that social media offers you. There’s never been a better tool to deliver news about openings to you and share your skills with those looking to hire. Enjoy your search, find your dream job and then let us know – what worked for you?